Head of Product Marketing Financial Products
GoMining helps users mine Bitcoin by providing digital miners backed by real mining hardware in data centers without requiring physical equipment setup.
Maintainer signals as of 8/14/2026
Funding history
Investors
About GoMining
GoMining helps crypto users mine Bitcoin by providing digital miners that represent real computational power in physical data centers. Users can purchase digital miners as NFTs, earn daily Bitcoin rewards, and manage assets through the platform. GoMining makes Bitcoin mining accessible without requiring technical expertise, hardware purchases, or maintenance costs.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the marketing strategy and commercial growth of the financial products portfolio. You will develop positioning, prioritize launches, drive acquisition and cross-selling, build partnership and referral programs, coordinate go-to-market execution, define KPIs, and lead cross-functional marketing initiatives across international markets.
Requirements
- 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership
- Experience marketing multiple products within a single portfolio
- Experience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial products
- Understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growth
- Experience leading global product launches and integrated marketing campaigns
- Experience building partnership, referral, or co-marketing programs
- Ability to balance commercial growth with regulatory and compliance requirements
- Experience in high-growth technology companies
- Experience in crypto, Bitcoin, Web3, or digital assets
- Experience scaling B2C financial products across international markets
- Experience launching products across the US, Europe, UAE, LATAM, or APAC
- Experience with loyalty programs, rewards, subscription products, or investment platforms
Responsibilities
- Define and execute the marketing strategy for the non-core product portfolio
- Own positioning, messaging, and value propositions
- Prioritize product launches, growth initiatives, and marketing investments
- Identify cross-sell and upsell opportunities
- Own go-to-market strategy for products, features, pricing updates, and campaigns
- Develop customer segmentation and audience-specific messaging
- Coordinate launch execution across cross-functional teams
- Drive acquisition, activation, cross-sell, retention, and revenue growth
- Define KPIs and measure marketing performance
- Develop partnership, referral, and co-marketing programs
- Collaborate with strategic partners on joint campaigns and product launches
- Lead cross-functional marketing initiatives
- Build scalable marketing processes and execution frameworks
- Mentor senior marketers
Benefits
- Courses, conferences, and English learning with up to 100% coverage
- Remote or hybrid work with flexible hours
- Up to 20 vacation days, 8 company holidays, and 5 personal days per year
- Structured performance reviews
- Team awards
- Retreats in international locations
