Head of Product Marketing Financial Products
GoMining is an active Bitcoin ecosystem offering digital miners backed by physical hashrate, daily BTC rewards, a crypto wallet, card, financial tools, and related Bitcoin products.
Funding history
Investors
About GoMining
GoMining makes Bitcoin mining accessible through digital miners connected to the company's data-center infrastructure. Users can purchase, sell, and operate digital miners that generate BTC rewards, while GoMining handles hardware and maintenance. Its broader ecosystem includes a crypto wallet, card, finance products, GOMINING token, Miner Wars game, Launchpad, GoBTC Pay, and educational resources.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own the marketing strategy and commercial growth of GoMining's financial products portfolio, including positioning, launches, cross-sell, partnerships, go-to-market execution, KPIs, and cross-functional marketing leadership across international markets.
Requirements
- 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership.
- Experience marketing multiple products within a single portfolio.
- Experience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial products.
- Understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growth.
- Experience leading global product launches and integrated marketing campaigns.
- Experience building partnership, referral, or co-marketing programs.
- Ability to balance commercial growth with regulatory and compliance requirements.
- Experience in high-growth technology companies.
- Experience in crypto, Bitcoin, Web3, or digital assets.
- Experience scaling B2C financial products across international markets.
- Experience launching products across the US, Europe, UAE, LATAM, or APAC.
- Experience with loyalty programs, rewards, subscription products, or investment platforms.
Responsibilities
- Define and execute the marketing strategy for the non-core product portfolio.
- Own positioning, messaging, and value propositions for financial products.
- Prioritize product launches, growth initiatives, and marketing investments.
- Identify cross-sell and upsell opportunities.
- Own go-to-market strategy for products, features, pricing updates, and campaigns.
- Develop customer segmentation and audience-specific messaging.
- Coordinate launch execution across cross-functional teams.
- Drive acquisition, activation, cross-sell, retention, and revenue growth.
- Define KPIs and measure marketing performance.
- Develop partnership, referral, and co-marketing programs.
- Collaborate with strategic partners on joint campaigns and product launches.
- Lead cross-functional marketing initiatives.
- Build scalable marketing processes and execution frameworks.
- Mentor senior marketers.
Benefits
- Courses, conferences, and English learning with up to 100% coverage.
- Remote or hybrid work with flexible hours.
- Up to 20 vacation days, 8 company holidays, and 5 personal days per year.
- Structured performance reviews.
- Team awards.
- Retreats in international locations.