Marketing Operations Manager
Ripple provides crypto and blockchain solutions for enterprises, enabling global financial entities to move, manage, and tokenize value. They focus on improving existing financial systems through partnerships and regulatory compliance, with products used in over 50 countries.
About Ripple
Ripple is an enterprise blockchain and crypto solutions company that aims to enable the world to move value as seamlessly as information moves today. Their mission is to build breakthrough crypto solutions for a world without economic borders. Using blockchain technology, Ripple facilitates global financial institutions, businesses, governments, and developers to move, manage, and tokenize value, thereby unlocking greater economic opportunity. The company works within existing financial systems to improve them, partnering with customers to streamline infrastructure and collaborating with regulators to ensure solutions are secure and compliant. Ripple's products are in commercial use by hundreds of customers across more than 50 countries, helping them expand into new markets, access liquidity solutions, and generate crypto-enabled revenue streams. They also support developers by providing tools for building on the XRP Ledger, a fast and sustainable public blockchain. Ripple’s payments, custody and stablecoin solutions empower financial institutions to integrate blockchain and digital assets into their business in a simple, secure, compliant way—all in one place. From instant payments to asset tokenization, blockchain and crypto are happening right now, across the world. It’s happening to suppliers, to retailers, to exchanges, to currencies, to sectors, to industries, to markets, and to global businesses. And it’s happening with Ripple.
Skills
About the Role
You will oversee the day-to-day management of the marketing tech stack, drive database management, and ensure effective, seamless campaign execution and automation. You'll work closely with cross-functional teams such as growth marketing, regional marketing, content, events, product marketing, revenue operations and sales teams to support marketing engines across multiple business units. You will operationalize and orchestrate data at all funnel stages, leverage data to solve problems, and measure the impact and success of marketing initiatives across business units and foundational projects. You will complete tasks, solve problems, and actively improve programs to reach objectives.
Requirements
- 4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments
- Deep expertise with Salesforce CRM (campaign management, reporting) and marketing automation platforms (Pardot, HubSpot)
- Consistent record of managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools
- Ability to translate data into the story and share insights that drive channel, campaign, and budget decisions based on return on investment
- Seasoned in process implementation and improvements for increasing team efficiency
- Demonstrates strong collaboration skills by effectively partnering with sales, design, marketing, finance, and other cross-functional teams
Responsibilities
- Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third-party tools and sources
- Build and maintain demand gen campaign reports to share with sales leaders and other cross-functional senior executives
- Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and SLA compliance
- Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact
- Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM
- Develop and manage email nurture programs by audience segment to support prospect engagement and customer retention
- Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt-in management, consent tracking, and email preference centers
- Enable data-driven decisions for the marketing team through reporting and data analysis of program performance
- Partner with agencies, sales, and internal teams to ensure seamless campaign execution and reporting alignment
- Train and support marketing colleagues on processes, tools, and reporting to drive operational excellence across business units
- Stay ahead of marketing operations, attribution, and automation standards; recommend improvements to tools, processes, and strategies
Benefits
- Professional development budget
- Flexible in-office collaboration schedule
- Bi-weekly all-company meeting
- Team offsites, team bonding activities, and happy hours
- Competitive bonuses and equity
- Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy
- Parental leave policies and family planning benefits
- Catered lunches and fully-stocked kitchens