Lead, Marketing Campaigns
Bitpanda is a digital investment platform offering a variety of assets including cryptocurrencies, stocks, and precious metals.
About Bitpanda
Bitpanda is an Austria-based digital investment platform that allows users to invest in cryptocurrencies, stocks, ETFs, commodities, and precious metals. It provides a secure and regulated environment for users to buy, sell, and swap digital assets. Bitpanda also offers features like savings plans, staking, and a rewards program to enhance the investment experience.
Skills
About the Role
As the Lead of Marketing Campaigns, you will drive the vision and delivery of integrated marketing campaigns that strengthen customer engagement, brand relevance, and business growth. You will bring teams together around clear priorities, compelling messaging, and insight-led plans. You'll champion a data-driven approach to continuously improve campaign impact and build scalable best practices across the organization.
Requirements
- Extensive experience leading integrated marketing campaigns
- Strong strategic thinking combined with operational excellence
- Excellent stakeholder management skills
- Data-driven approach to campaign optimization
- Experience within fintech, technology, or consumer digital products is highly desirable
Responsibilities
- Lead the end-to-end development of integrated marketing campaigns, driving the vision for customer engagement and business growth
- Orchestrate collaboration across diverse teams including Brand, Creative, CRM, Performance Marketing, Product Marketing, PR, and regional departments
- Develop comprehensive campaign briefs, messaging frameworks, and go-to-market strategies to ensure clear priorities and compelling execution
- Utilize a data-driven approach to monitor campaign success and implement optimizations based on key insights
- Manage budgets, priorities, and stakeholder alignment while establishing best practices
- Mentor team members
Benefits
- Hybrid working model with an additional 25 days per year to work from a city or country of your choice
- Participation in stock option plan
- Access to confidential coaching, counselling, and mental health resources through OpenUP
- 3 additional days of paid time off after 6 months of tenure
- Unlimited access to Udemy's library of online courses
- Discounts, rewards, and perks from partners worldwide
- 8 weeks of gender-neutral new parent leave
- Free onsite dining with freshly prepared lunches and snacks (Vienna, Bucharest, Barcelona, Berlin)
- Recognition and rewards for tenure
- Bitpanda-branded merchandise and gear
- Company events such as the Winter Party in Vienna and gatherings worldwide