Marketing Campaign Manager
Animoca Brands is a global leader in gamification and blockchain with a large portfolio of over 400 investments in Web3 projects. They are working to advance digital property rights and contribute to the establishment of the open metaverse.
About Animoca Brands
Animoca Brands is a global leader in digital entertainment, blockchain, and gamification, dedicated to advancing digital property rights and building the open metaverse. The company operates through three main pillars: developing its own Web3 businesses and projects (such as The Sandbox, Mocaverse, and Anichess), providing digital asset advisory services, and managing a significant investment portfolio of over 540 Web3 companies and projects, including industry leaders like Yuga Labs, Axie Infinity, and OpenSea. By leveraging tokenization and NFTs, Animoca Brands aims to create a more equitable digital framework with play-and-earn economies, delivering true digital ownership to internet users worldwide. The company is incorporated in Australia and has a major presence in Hong Kong.
Skills
About the Role
You will build and run targeted, multi-channel campaigns that drive awareness, highlight key product differentiators, and move people to launch their first Mind. You will refine each campaign for its audience segment with the right messaging and channel mix. You will work closely with product marketing to align on priorities and launch sequencing, and you will contribute campaign content ideas including thought leadership, digital content, and customer success stories. You will drive partner marketing activations into measurable outcomes, balancing deadlines and stakeholder communication. You will launch and manage campaigns across email, content, events, social, paid media, KOLs, and partner marketing, running structured A/B tests and iterating against performance data. You will track and report campaign impact across the funnel, own KPIs such as reach, engagement, sign-ups, and customer acquisition cost, and partner with the data team on measurement, attribution, and reporting accuracy. As an individual contributor, you will report to the Marketing Director and collaborate cross-functionally with social, design, GTM, business units, and external agencies.
Requirements
- Proven track record running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches
- Disciplined operator and project manager skilled at process and prioritisation under pressure
- Cost-conscious approach to running campaigns with focus on efficiency and impact
- Strong written communication and collaboration skills
- Partner marketing experience with a track record of driving collaborative activations
- Data-literate with ability to translate data and product insight into performing campaigns
- Genuine enthusiasm for AI products
- Local market experience building consumer campaigns in Southeast Asia or Europe is a strong plus
- Fluency in English required; fluency in an Asian or European language is a strong advantage
- 5 to 6 years of experience in consumer marketing in a high-growth environment
Responsibilities
- Build targeted campaigns that drive awareness and highlight key product differentiators
- Refine campaigns for audience segments with the right messaging and channel mix
- Align with product marketing on priorities and launch sequencing
- Contribute campaign content ideas including thought leadership, digital content and customer success stories
- Drive partner marketing activations into measurable outcomes
- Launch and manage multi-channel campaigns across email, content, events, social, paid media, KOLs and partner marketing
- Run structured A/B testing on concepts, messaging and assets
- Track and report campaign impact across the funnel
- Own campaign KPIs including reach, engagement, sign-ups and customer acquisition cost
- Partner with the data team on measurement, attribution and reporting accuracy
- Provide regular performance reports and actionable insight to stakeholders
- Spot trends and opportunities to scale successful campaigns
- Plan and manage campaign spend
- Coordinate with social, design, GTM, business units and external agencies
Benefits
- Vibrant and diverse multi-cultural workplace
- Flat organizational structure
- Casual attire
- Opportunities to collaborate across subsidiary brands within the Animoca Brands network
- Comprehensive benefits package including medical, life, and transportation allowances