Marketing Campaign Manager
Animoca BrandsVisit Animoca Brands website
Animoca Brands helps you build digital property rights by leveraging tokenization and blockchain to establish the open metaverse.
28/F Landmark South, 39 Yip Kan St, Wong Chuk Hang Hong Kong, Hong Kong
Funding history
About Animoca Brands
Animoca Brands helps Web3 developers and users deliver digital property rights by providing operating businesses, advisory services, and investment management. With it, users can access chain-agnostic identity infrastructure, virtual worlds, and educational networks.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
This individual contributor role reports to the Marketing Director and leads campaign strategy, execution, optimization, performance reporting, partner activations, and cross-functional collaboration for AI products.
Requirements
- Proven experience running end-to-end multi-channel consumer campaigns that drive measurable growth and launches
- Strong project management, process, prioritization, and execution skills
- Cost-conscious approach focused on campaign efficiency and impact
- Strong written communication and collaboration skills
- Partner marketing experience
- Ability to translate data and product insight into effective campaigns
- Genuine enthusiasm for AI products
- Local consumer campaign experience in Southeast Asia or Europe is a plus
- Fluency in English required; Asian or European language fluency is an advantage
- 5 to 6 years of consumer marketing experience in a high-growth environment
Responsibilities
- Build targeted campaigns that drive awareness and highlight product differentiators
- Refine campaigns for audience segments using appropriate messaging and channel mix
- Align with product marketing on priorities, positioning, and launch sequencing
- Develop campaign content including thought leadership, digital content, and customer success stories
- Drive partner marketing activations into measurable outcomes
- Launch and manage campaigns across email, content, events, social, paid media, KOLs, and partner marketing
- Run structured A/B tests and optimize campaigns using performance data
- Track and report campaign impact across the funnel
- Own KPIs including reach, engagement, sign-ups, and customer acquisition cost
- Partner with the data team on measurement, attribution, and reporting accuracy
- Provide performance reports and actionable insights
- Identify trends and opportunities to scale successful campaigns
- Plan and manage campaign spend
- Coordinate with social, design, GTM, business units, and external agencies
Benefits
- Vibrant and diverse multi-cultural workplace
- Flat organizational structure
- Casual attire
- Opportunities to collaborate across subsidiary brands within the Animoca Brands network
- Comprehensive benefits package including medical, life, and transportation allowances
