Senior Lifecycle Marketing Manager

Skills

About the Role

You will set the strategy and execute lifecycle campaigns across products, using customer data to personalize communications and create value for users and the business. You will oversee lifecycle channels, determine messaging across education, activation, engagement, and retention stages, manage campaigns end to end, and develop an experimentation roadmap. You will brief creative teams, build targeting, quality-assure campaigns, measure results, and continuously test content and messages for different audiences.

Requirements

• 4-8 years of experience in lifecycle marketing
• Experience building lifecycle user journeys from the ground up for large user bases
• Excellent project management skills for managing multiple experiments
• Practical experience with customer engagement platform systems such as Braze
• Familiarity with Segment, Mixpanel, and Preset
• Excellent verbal and written communication skills
• Web3 experience is a bonus

Responsibilities

• Oversee lifecycle strategy across product offerings and channels
• Determine channels and messaging throughout the user lifecycle
• Set campaign strategy
• Brief the creative team
• Build campaign targeting
• Quality-assure lifecycle campaigns
• Measure campaign results
• Develop an experimentation roadmap across lifecycle channels
• Continuously test and learn to identify effective content and messages for different audiences

Benefits

• Equity
• Unlimited vacation and holidays
• Company-wide zero-productivity days
• Flexible working arrangements
• Remote-first work