Paid Ads Specialist
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will join the growth team to manage paid advertising campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend and optimized performance. You'll dive into data, run A/B tests, and prepare clear reports that guide strategic decisions. You'll work closely with creative and product teams to align ad strategies with user acquisition goals, while staying current on platform changes and performance marketing best practices.
Requirements
- 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads
- Strong skills in data gathering, analysis, and reporting using Excel, Google Sheets, Data Studio, or similar tools
- Understanding of performance marketing metrics including CTR, CVR, CPI, CAC, ROAS, and ARPU
- Basic knowledge of audience targeting, keyword strategy, and attribution models
- Good experience and knowledge of analytics platforms such as Firebase, Appsflyer, and Google Analytics
- Detail-oriented with the ability to manage multiple campaigns simultaneously
- Strong communication and problem-solving skills
Responsibilities
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads
- Monitor campaign budgets, KPIs, and performance against goals
- Conduct A/B testing on creatives, audiences, and bidding strategies
- Gather, clean, and analyze campaign data to identify insights and opportunities
- Prepare clear, actionable performance reports for internal teams and stakeholders
- Collaborate with the creative and product teams to align ad strategies with user acquisition goals
- Stay up-to-date with platform changes, trends, and best practices in performance marketing
Benefits
- Opportunity to grow into a mid-level performance marketing role
- Collaborative, data-driven, and growth-oriented team culture
- Exposure to multi-channel campaigns in a fast-scaling environment
