GTM - Marketing Lead
Hopae is a digital identity company providing a platform for businesses to securely and seamlessly verify and onboard customers. Their solutions, which include an API (hConnect) and an SDK for building EUDI-compliant wallets, focus on eliminating fraud, ensuring data privacy, and meeting global compliance standards. The company is building a trusted, decentralized identity platform with a focus on user control, privacy, and security, and has a diverse, global team with offices in Paris, San Francisco, and Seoul.
Funding
Projects
About Hopae Inc.
Hopae is a digital identity company that provides solutions for businesses to securely and efficiently verify and onboard customers, aiming to eliminate the need for physical documents. Their platform is designed to boost trust and reduce friction by offering features like simplified global compliance (e.g., EUDI, GDPR), fraud prevention with tamper-proof credentials, and enhanced user privacy by sharing only necessary data. Key products include the hConnect API for integrating secure eID login and an SDK for building EUDI-compliant digital wallets. These tools support various credentials, including Mobile Driver's Licenses, National IDs, and corporate IDs. Hopae is actively engaged in the identity technology community, participating in industry events and sharing insights through reports and guides. The company has a global presence with offices in Paris, San Francisco, and Seoul.
Skills
About the Role
You will own and execute Hopae's go-to-market strategy for new and existing products. You'll define ICPs, positioning, and messaging to ensure clear market differentiation, and lead end-to-end product launches across channels with measurable impact. You'll design and optimize multi-channel campaigns to drive acquisition and growth, partner cross-functionally with Product, BD, and Operations teams to align strategy and execution, and track performance while continuously improving funnel conversion and ROI.
Requirements
- 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
- Experience in leading a GTM / Marketing team in a startup environment
- Strong at turning complex products into clear, compelling positioning
- Data-driven and structured, with a strong focus on measurable outcomes
- Experienced in cross-functional collaboration with Product and Engineering teams
- High ownership mindset and comfortable operating in ambiguity
- Excellent communication skills in English
Responsibilities
- Own and execute Hopae's go-to-market strategy for new and existing products
- Define ICPs, positioning, and messaging to ensure clear market differentiation
- Lead end-to-end product launches across channels with measurable impact
- Design and optimize multi-channel campaigns to drive acquisition and growth
- Partner cross-functionally with Product, BD, and Operations to align strategy and execution
- Track performance, analyze data, and continuously improve funnel conversion and ROI
Benefits
- Unlimited PTO
- Remote-friendly work model