Senior Product Marketing Manager - B2C
Ledger helps you keep your digital assets safe using certified hardware wallets and management software that protect against online threats.
Funding history
Projects
About Ledger
Ledger provides secure storage and management for digital assets through certified hardware wallets and software. The hardware wallets store private keys offline to protect against hacks and malware, while Ledger Live software lets users buy, sell, and manage multiple cryptocurrencies. Institutions can use Ledger Enterprise for secure custody and governance. All products support major blockchains and Web3 applications with regular security updates.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Serve as the strategic architect for Ledger's consumer ecosystem by connecting hardware and wallet products, defining audiences and value propositions, orchestrating integrated campaigns, and guiding cross-functional go-to-market execution.
Requirements
- Strong consumer product or integrated marketing experience.
- Experience in crypto, digital assets, fintech, or hardware with apps.
- Ability to build go-to-market strategies and integrated marketing plans from scratch.
- Deep understanding of blockchain, cryptocurrency markets, and digital asset management.
- Strong influencing and project management skills, including Asana or Jira.
- Comfort using AI tools for strategic workflows and market insights.
- Excellent presentation skills translating complex concepts into consumer marketing.
- Entrepreneurial spirit and passion for innovation.
- Remote or distributed team experience is a plus.
Responsibilities
- Define positioning, messaging frameworks, and user personas.
- Champion the narrative connecting Ledger hardware and digital services.
- Develop strategic briefs and guardrails for creative and channel teams.
- Establish market narratives with ecosystem partners, influencers, and associations.
- Create marketing collateral including website content, product videos, and case studies.
- Own end-to-end go-to-market strategy for products, features, and updates.
- Manage creative briefs, launch milestones, and go-to-market playbooks.
- Connect Product Management, Sales, Engineering, and Regional Marketing.
- Design customer acquisition, engagement, retention, and lifecycle frameworks.
- Synthesize market research and competitor analysis.
- Build AI workflows for market intelligence and strategic opportunities.
- Define launch KPIs and partner with analytics teams to optimize ROI.
- Monitor crypto industry trends and regulatory developments.
Benefits
- Hybrid work policy allowing work from home up to 3 times per week
- Health and Life Insurance
- Opportunity to become a shareholder in Ledger
- Commuter allowance
- Learning and Development training solutions