Assistant Vice President Product Marketing
DBS Bank Ltd is a Singapore-based bank providing personal, SME, corporate, institutional, wealth management, financial markets, and digital banking services. Its clients include consumers, small and medium-sized businesses, corporations, and institutional customers.
About DBS Bank Ltd
DBS Bank Ltd provides banking products and services including accounts, cards, insurance, loans, investments, digital banking, payments, trade finance, foreign exchange, commodities, investment solutions, and derivatives clearing. Through its SME business, it supports businesses with financing, cash-flow management, online banking through DBS IDEAL, sustainability programmes, and business-growth initiatives. The bank serves personal customers, SMEs, corporate and institutional clients, and wealth-management customers across its regional markets.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will manage the full product marketing lifecycle for Global Transaction Services in Singapore. You will translate complex financial products into client-friendly content, develop marketing collateral, execute paid media campaigns, manage client communications, organise events, strengthen brand visibility, and optimise SEO SEM and GEO strategies.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5-8 years of B2B product marketing experience, preferably in financial services or banking.
- Experience with corporate or institutional clients and Global Transaction Services.
- Knowledge of cross-border payments, cash management, trade and supply chain finance, securities, or fiduciary services.
- Understanding of Digital Assets and the Future of Payments.
- Experience creating content from complex information.
- Experience with paid and owned digital marketing channels.
- Hands-on experience with SEO, SEM, and GEO strategies and tools.
- Experience managing events, industry partnerships, and awards activation.
- Excellent written, verbal, interpersonal, and presentation skills.
- Strong analytical and collaboration skills.
Responsibilities
- Manage end-to-end product marketing for Global Transaction Services offerings.
- Translate complex financial products into clear client-facing content.
- Develop thought leadership articles, case studies, videos, banners, webpages, and sales materials.
- Plan and execute integrated paid media campaigns.
- Manage campaign budgets and optimise advertising performance.
- Develop client communication strategies and calendars.
- Plan and execute events, webinars, and industry collaborations.
- Enhance brand visibility and reputation through marketing initiatives.
- Implement and optimise SEO, SEM, and GEO strategies.
- Analyse market, campaign, and search performance data.