Senior Director of Marketing Operations
Ping Identity Corporation is an active enterprise identity-security company offering the Ping Identity Platform for customer, B2B, workforce, and AI-agent identity use cases.
Funding history
Investors
Projects
About Ping Identity Corporation
Ping Identity develops and operates identity and access management and identity-security products, including identity verification, identity management, authentication, authorization, threat protection, fraud prevention, and orchestration. Its offerings support multi-tenant SaaS, dedicated-tenant SaaS, self-managed software, and FedRAMP High deployments.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead the strategy, infrastructure, and execution of marketing processes, technology, and analytics. You will align marketing strategy with operational execution, improve lead-to-revenue workflows, oversee the global MarTech stack and automation systems, optimize funnel performance and attribution, manage budgeting and privacy compliance, and lead marketing operations and analytics professionals.
Requirements
- Have 10 or more years of progressive experience in revenue, marketing, or business operations focused on B2B go-to-market strategies.
- Have experience designing and operationalizing target-account strategies, Marketing Qualified Account models, and account-scoring frameworks.
- Demonstrate deep cross-functional experience supporting sales-marketing alignment, pipeline velocity, and lead flow.
- Have a proven record managing enterprise MarTech architectures, marketing systems integrations, advanced automation platforms such as Marketo, Qualified, and 6sense, and CRM platforms such as Salesforce.
- Demonstrate hands-on expertise in lead scoring, multi-touch attribution platforms, and end-to-end funnel analytics.
- Have experience managing budgets in an enterprise environment.
- Demonstrate the ability to develop processes that comply with global data privacy laws.
- Be an experienced people manager with project management capabilities and a record of hiring, managing, and developing talent.
Responsibilities
- Collaborate with marketing leaders to develop strategy, track objectives, and improve cross-functional coordination.
- Publish scorecards, run quarterly business reviews, fulfill board requirements, and manage business operating cadences.
- Co-lead the Pipeline Council, track critical workstreams, and optimize lead experiences and pipeline progression.
- Define the long-term vision, selection, architecture, integration, and maintenance of the global MarTech stack.
- Oversee scalable campaign execution, automated lead scoring, nurture programs, and lead-routing algorithms.
- Partner with Sales Operations and IT to enable intent-based lead prioritization for Sales Development.
- Track and optimize the lead funnel and pipeline progression with Sales Operations.
- Establish multi-touch attribution models to measure channel performance, return on investment, and marketing's revenue impact.
- Lead the strategy and implementation of Marketing Qualified Account mechanisms and account-based growth operations.
- Lead annual budget planning and quarterly budget calibrations with budget owners and Finance.
- Develop and execute operational processes that support compliance with global data privacy laws and maintain data hygiene.
- Manage marketing operations and analytics professionals.
Benefits
- Bonus
- Generous paid time off and holiday schedule
- Parental leave
- Healthcare options
- Retirement programs
- Education reimbursement
- Commuter offset in specific locations
- Employee Resource Groups
- Company and team bonding events
- Global volunteering and community initiatives
