Senior Marketing Manager ABM
Figure uses blockchain technology to provide lending, trading, and investment solutions for consumer credit and digital assets.
Funding history
Investors
About Figure
Figure operates a vertically integrated blockchain-based capital markets platform for consumer assets and digital assets. The platform enables home equity lending, crypto-backed loans, tokenized asset trading, and yield-generating products through the Provenance Blockchain. Figure serves consumers, institutional partners, and investors across the United States.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own account-based marketing and cold outbound initiatives across key B2B segments. You will build scalable targeting, messaging, automation, reporting, and sales handoff systems; measure pipeline impact; optimize campaigns; and support event-focused ABM tactics.
Requirements
- Have proven B2B marketing experience building account-based marketing, outbound, or demand-generation engines.
- Build automated workflows and run A/B tests on messaging and targeting.
- Have hands-on experience with cold email and data platforms such as Lemlist, Apollo, Clay, or Outreach.
- Be comfortable using HubSpot and Salesforce, including diagnosing sync issues and producing pipeline reports.
- Experience in fintech or banking is preferred.
- Adhere to company security policies and data-handling procedures.
- Complete mandatory security awareness training.
- Report suspected security incidents or suspicious activity to the Security team.
- Be authorized to work in the United States.
Responsibilities
- Build and manage the cold email engine, including target-account grading, tiering, contact mapping, and automated journeys.
- Define success metrics and track cross-channel performance for meetings, sales-qualified leads, and pipeline.
- Build Salesforce reports and diagnose CRM synchronization issues.
- Develop targeting and messaging systems for cold outbound, current prospects, and long sales cycles.
- Provide channel teams with data and messaging for direct mail, gifting, and LinkedIn campaigns.
- Review messaging and direct content improvements.
- Build content-deployment systems for the sales team.
- Partner with the Field Marketing Manager on targeted pre- and post-event ABM tactics.
Benefits
- Comprehensive medical, dental, and vision coverage with 100% employer-paid premiums for employees and dependents on select plans
- HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
- Employer-paid life and disability insurance
- 11 observed holidays and PTO plan
- Up to 12 weeks of paid family leave
- Continuing education reimbursement
