Senior Product Marketing Fusion
Bitpanda helps users invest in stocks, cryptocurrencies, metals, and ETFs through a regulated European platform with fractional investing from €1.
Maintainer signals as of 9/2/2026
Funding history
Projects
About Bitpanda
Bitpanda helps European users invest in cryptocurrencies, stocks, ETFs, precious metals, and commodities through a regulated fintech platform. Users can trade fractional shares, access early-stage crypto projects, earn staking rewards, and spend investments via debit card. The platform combines diverse asset classes with European regulatory compliance and multi-asset support.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the acquisition and onboarding journey for new Fusion customers from first contact through registration, KYC, initial deposit, first trade, and early retention. You will optimize funnels, build acquisition channels and partnerships, create CRM journeys and marketing materials, and use customer and competitor data to improve conversion and growth.
Requirements
- At least four years of experience in growth customer acquisition or product-led growth
- Experience in a crypto exchange broker trading platform fintech or similar digital financial product is preferred
- Experience working cross-functionally with Product Marketing Data Compliance and Operations
- Experience building and optimizing digital acquisition and onboarding funnels
- Understanding of conversion optimization and funnel analytics
- Ability to translate customer and funnel data into growth initiatives
- Experience with performance marketing CRM referrals affiliates communities and partnerships
- Understanding of CAC LTV activation rate funded-account conversion retention ARPU and trading volume
- Understanding of order types technical charting APIs crypto derivatives margin and maker-taker fee models
- An active trading or technical analysis background and a European crypto trading network are advantageous
Responsibilities
- Own the end-to-end customer acquisition and onboarding strategy
- Optimize funnels for active traders and high-value crypto customers
- Remove friction across the onboarding journey
- Develop paid owned community affiliate referral and partner channels
- Build partnerships with trading communities educators affiliates and platforms
- Design CRM and lifecycle journeys
- Create acquisition propositions landing pages campaigns and onboarding materials
- Monitor competitor acquisition strategies incentives pricing and propositions
- Improve customer conversion and retention
Benefits
- Hybrid work combining onsite and remote work
- An additional 25 days per year to work from a city or country of choice
- Participation in a stock option plan
- Confidential coaching counselling and mental health resources through OpenUP
- Three additional paid days off in 2027 after six months of employment
- Partner discounts rewards and perks
- Up to eight additional weeks of gender-neutral new parent leave
- Free onsite dining in Vienna Bucharest Barcelona and Berlin
- Tenure recognition and rewards
- Bitpanda-branded merchandise
- Company events