Scaled Programs Lead, SMB Ads

Skills

About the Role

You will build and scale global programs that engage SMB-focused agencies and partners. You will set program strategy, segment audiences, run recruitment campaigns, design tiers, incentives, education and certification, and launch co-marketing programs. You will pilot and measure programs, scale what works, work cross-functionally and build a team for global expansion.

Requirements

• Success building and scaling programs for SMB-focused agencies or partners
• Program strategy using audience segmentation, customer insight and commercial analysis
• Experience with recruitment, education, enablement or co-marketing programs
• Ability to lead cross-functional initiatives
• Ability to hire, develop and lead a team

Responsibilities

• Set the global program strategy for SMB-focused agencies and scaled partners
• Build awareness and recruit qualified participants through campaigns and outreach
• Segment agencies and partners and design program tiers, incentives and benefits
• Develop education, training, webinars, certification, badging and content
• Launch repeatable co-marketing programs, joint campaigns, events and toolkits
• Pilot programs and measure participation, activation, advertiser growth and economics
• Lead cross-functional delivery and adapt programs across markets
• Build the team and operating capabilities for global scale

Benefits

• Equity
• Performance-related bonus
• Medical, dental and vision insurance
• Health Savings Account employer contributions
• Health FSA, Dependent Care FSA and commuter pre-tax accounts
• 401(k) with employer match
• Paid parental leave
• Paid medical and caregiver leave
• Flexible PTO
• 13+ paid company holidays and company office closures
• Paid sick time
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend
• Daily meals in offices and meal delivery credits
• Relocation support
• Charitable donation matching and wellness stipends