Customer Marketing Lead, Strategic Programs
Ramp is an AI-powered financial operations platform for businesses, combining corporate cards, expense management, bill payments, accounting automation, procurement, travel, treasury, and related finance workflows.
About Ramp
Ramp is a privately held New York financial-services company founded in 2019. Its platform combines corporate cards, spend and expense management, bill payments, accounting automation, procurement, travel, treasury, and other financial-operations services. Ramp reports serving more than 70,000 companies.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You'll own a portfolio of customer programs spanning the Customer Advisory Board, co-marketing programs, reference programs and a quarterly Know Your Customer program. You'll build trusted relationships with CFOs, senior finance leaders and customers' Communications and Marketing teams, set program plans, prioritize competing requests, and build the playbooks and systems that keep customer engagement coordinated. You'll partner closely with Customer Marketing, Product, Sales, account teams, Creative and Events.
Requirements
- Built or significantly scaled customer programs at a high-growth B2B company, including recruiting, hosting and maintaining relationships with senior customer leaders
- Credible with Fortune 500 C-suite and VP-level customers and comfortable working with GTM and company leadership
- Comfortable owning a number, setting goals and reporting on coverage and engagement with a defensible methodology
- Strong cross-functional partnership with PMM, Events, Creative, Sales, account teams and Growth Marketing
- Ability to set direction and manage execution against program objectives
- Clear written and verbal communication
- AI fluency and practical automation skills
- Systems thinking: experience building intake, readiness and permission standards, workflows and reporting
Responsibilities
- Own the planning and execution of customer programs, including the calendar, goals, cross-functional responsibilities and results
- Lead the Customer Advisory Board by recruiting members, developing programming and building relationships
- Run the Know Your Customer program by recruiting participating customers and coordinating employee engagement and communications
- Develop customer launch and co-marketing programs with customers' executive, Communications and Marketing teams
- Build and scale customer reference and advocacy programs
- Partner with Events to recruit and prepare customer speakers
- Coordinate customer participation in the Times Square billboard
- Coordinate customer asks across Sales, account teams, PMM, Comms, Events and Customer Marketing and maintain a shared record of commitments and approvals
Benefits
- Equity
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- 100% medical, dental & vision insurance coverage for employee, partial for dependents
- One Medical annual membership
- 401(k) with employer match
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks
- Relocation expense coverage to NYC or SF (if needed)