Senior Product Marketing Manager, Public Sector

Blockchain intelligence company providing tools to detect, investigate, and manage crypto-related fraud, financial crime, and compliance for institutions and government agencies.

Series C0 current maintainers0 active leads
450 Townsend Street, San Francisco, CA 94107, United States
About TRM Labs

TRM Labs provides blockchain intelligence for investigations and compliance, offering products such as forensics, wallet screening, entity screening, transaction monitoring, and APIs. It serves financial institutions, crypto businesses, and public sector agencies to trace funds, assess risk, and build cases across digital assets.

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Skills

Candidate Availability

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own the Public Sector market position and growth programs for Ardence, supporting Defense and National Security customers and the wider Public Sector. You will build positioning, messaging, demos and sales materials, run adoption and expansion programs for existing customers, create customer marketing and campaign content, enable Sales and CS, and follow through on every launch. U.S. citizenship and U.S. residence are required.

Requirements

  • U.S. citizenship and residence in the United States
  • 5+ years in product marketing at a B2B SaaS company
  • Owned at least two tier-one launches end to end
  • Owned a website or major digital channel with pipeline impact
  • Existing use of AI to build workflows and systems for a team
  • Storytelling and commercial instincts
  • Customer-led measurement of adoption and expansion

Responsibilities

  • Own Public Sector positioning, messaging, demos and sales materials
  • Build Defense and National Security positioning and programs
  • Run adoption and expansion programs for existing customers
  • Drive Public Sector customer marketing and measure usage changes
  • Create mission-specific research and campaign content
  • Follow through on launches to reach buyers and drive adoption
  • Enable Sales and CS and feed agency insights back to Product

Benefits

  • Equity plan eligibility
  • Company-covered travel, lodging and workspace for work weeks

Hiring Process

Recruiter intro, hiring manager interview, first round (1–2 interviews), final round hands-on case study panel, references, then offer.