Head of Partner Marketing

Skills

About the Role

You will build and lead the partner marketing function across data, product, AI and professional services partners. You will set strategy and tiering, own integration announcements, drive partner pipeline with Partnerships and Sales, run co-marketing programs, enable partners, manage the budget and team, and establish attribution and reporting.

Requirements

• 10+ years in B2B marketing including partner, channel or alliance marketing and managing a team
• Track record building or scaling a partner marketing function
• Experience across multiple partner types and co-sell motions
• Experience marketing to sophisticated, risk-aware buyers
• History of implementing metrics and attribution for partner programs
• Record of hiring and developing people

Responsibilities

• Set partner marketing strategy and tiering
• Own partner and integration announcements and go-to-market
• Drive partner-sourced and partner-influenced pipeline with Partnerships, Sales and Demand Generation
• Build co-marketing programs including content, webinars, events and roundtables
• Create partner enablement messaging, toolkits, training and certification
• Run approvals, brand guidelines and timelines with partners
• Hire, develop and manage the partner marketing team and budget
• Establish attribution and reporting for partner ROI

Benefits

• Equity