Customer Marketing Lead, Startups Program

Skills

About the Role

You will own co-marketing with startups building on Claude, decide where to invest, and act as a marketing partner to founders. You will deploy MDF, build scalable programs, amplify startup stories, work cross-functionally, and lead a team of customer marketers while staying hands-on.

Requirements

• Trusted advisor to founders and CEOs
• Judgment on when co-marketing creates value
• Strong storytelling and writing
• Deep understanding of startup needs
• Led senior cross-functional work across Sales, Marketing, Product, and Comms
• Ability to influence teams and present to executives
• Player-coach
• Comfortable with technical products
• Already use Claude in own work

Responsibilities

• Own startups co-marketing and decide which startups and moments to invest in
• Be a marketing partner to founders and CEOs on channels and joint messaging
• Partner with Startups Sales leadership and embed in deal flow
• Work with account teams on MDF in startup contracts and own deployment
• Build co-marketing programs reaching hundreds of startups
• Set the bar for startup storytelling, including case studies and founder films
• Bring startups into Anthropic launches and campaigns
• Work with Startup Partnerships and Segment Marketing on the Claude Startups program and VC and accelerator relationships
• Build a feedback loop from founders to leadership and GTM teams
• Lead and develop a team of startups customer marketers

Benefits

• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Visa sponsorship