Senior Manager, Customer Marketing

Skills

About the Role

You will be the first Senior Manager of Customer Marketing, marketing through customers by putting their voices, results and stories in front of the next buyer and celebrating customers as advocates. You will set strategy, build and run advocacy, reference and customer story programs, working with Sales, Revenue Marketing, DevRel, Product Marketing and Product, plus agencies or freelancers where useful.

Requirements

• 7+ years in B2B marketing, with 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company
• Built an advocacy program from scratch
• Experience with advocacy and references for large global enterprise customers
• Credibility with senior executives
• Ability to get customer stories approved through legal, PR and brand review
• Comfort with technical buyers
• Track record of customer proof that helped win and expand enterprise deals
• Strong partnerships with Sales, Product Marketing and Customer Success
• Excellent writing and editing

Responsibilities

• Build and grow a customer advocacy program for engineers, ML practitioners and executives
• Build a reference program for Sales matched by industry, size and use case
• Recruit executive advocates such as CIOs, CTOs and heads of AI
• Set up peer moments like executive reference calls, site visits and dinners
• Supply customer references for analyst evaluations and build review motion on G2
• Create customer stories with technical deep dives and business outcomes
• Spotlight and co-market with customers through announcements, content and webinars
• Support champions and bring customer voices into expansion conversations
• Connect customers via roundtables and user groups and put them on stage at events