Marketing Manager - Market Data

7 hours agoLead Remote - North America - Europe Remote Marketing Jobs by Alpaca

Alpaca

Alpaca is a brokerage infrastructure company providing developer APIs for stocks, options, fixed income, and crypto trading, plus tokenization infrastructure for TradFi–DeFi markets.

Series DRecently funded

San Mateo, California, United States

Funding history

Unknown ($135M)Series D ($150M)Series D ($150M)

Investors

Portage Ventures MUFG Innovation Partners DRW Venture Capital Citadel Securities Horizons Ventures

Projects

Alpaca Trading APIDeveloper Tooling

Instant Tokenization NetworkRWA Tokenisation Platform

About Alpaca

Alpaca provides API-first brokerage infrastructure for fintechs, institutions, algorithmic traders, and developers. Its offerings include Broker API, Trading API, market data, self-clearing brokerage services, crypto services, and the Instant Tokenization Network for in-kind minting and redemption of tokenized assets.

View jobs by Alpaca

Skills

Analytics B2b Marketing Competitive Analysis Email Marketing Events Google Ads Hubspot Linkedin Ads Marketing Strategy Pr Sales Collateral

Candidate Availability

Remote · North America · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will lead strategy, planning and hands-on execution of marketing for the market data product, driving adoption and retention among existing Trading API and Broker API customers and new market data-only customers. You will work cross-functionally with sales, customer service, events and PR, and act as voice of the customer and watch the competitive landscape.

Requirements

5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS
Hands-on HubSpot or similar email campaign experience
Experience running paid campaigns on Google Ads and LinkedIn
Track record creating sales collateral
Excellent written and verbal communication
Experience building events and PR strategies
Strong analytical skills
Attention to detail

Responsibilities

Own the marketing strategy and plan for the market data product, setting priorities, budgets and goals
Design, build and execute HubSpot email campaigns
Create and manage sales and marketing collateral
Build and own the events strategy
Build and execute a PR strategy with the Head of PR
Research and monitor competitors and share insights
Design and run customer surveys and feedback programs
Plan, run and optimize Google Ads and LinkedIn campaigns
Report on campaign performance and turn insights into recommendations

Benefits