Senior Manager, Content
Fidelity Investments is a privately held, Boston-headquartered financial services company providing investing, trading, retirement, wealth management, brokerage, workplace benefits, custody and clearing, and digital-asset services.
About Fidelity Investments
Fidelity serves individual investors, employers, wealth-management firms, institutions, innovators, and charitable donors through diversified financial-services businesses. Current offerings include brokerage and trading, mutual funds and exchange-traded products, retirement and workplace savings, financial planning and advice, wealth management, institutional custody and clearing, and crypto/digital-asset products.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead content strategy for the Tax-Exempt Market organization, creating thought leadership and multi-channel content for nonprofit audiences in healthcare and higher education. You will identify industry trends, tailor messages for B2B and B2C audiences, analyze performance metrics, and report to the Director of Content while influencing cross-functional stakeholders.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 8+ years of content creation experience, preferably in the nonprofit sector
- Ability to create content for multiple channels with a B2B2C perspective
- Excellent written and verbal communication skills
- Strategic mindset
- Ownership and accountability
Responsibilities
- Develop and execute content strategies for nonprofit and Tax-Exempt sector stakeholders
- Create content across thought leadership, collateral, digital, paid media, email, social media, and website
- Research challenges, trends, and regulatory aspects of the nonprofit space
- Tailor messages to B2B decision makers and B2C supporters
- Collaborate with marketing partners to align content with campaign strategies
- Assist in developing multi-channel marketing programs
- Monitor and analyze content performance metrics to refine messaging
- Maintain consistent voice reflecting enterprise brand standards