Integrated Campaigns Lead
HarveyVisit Harvey website
Harvey is an AI platform for legal and professional-services organizations.
Series F+Recently funded
Distributed
About Harvey
Harvey provides agents and collaborative tools for legal work, including legal research, document analysis, secure workspaces, contract intelligence, and organization-level analytics.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build the integrated campaigns function as a strategic player-coach. You will define priority audiences, sharpen positioning, orchestrate cross-channel programs, set up measurement, and build the team and an AI-native campaign engine.
Requirements
- 8+ years of B2B marketing experience including ownership of integrated campaigns, demand generation, or go-to-market programs
- Record of building and scaling teams, programs, or operating models
- Experience leading high-performing teams
- Strong commercial instincts and ownership of multi-million-dollar investments
- Exceptional positioning and messaging judgment
- Cross-functional influence
- Hands-on fluency with AI
- Player-coach operating style
- Comfort with ambiguity
Responsibilities
- Set global integrated campaign strategy
- Develop differentiated positioning and messaging from audience insight
- Partner with Product, Sales, and business leaders on market-facing programs
- Orchestrate digital, social, communications, analyst relations, alliances, events, and field marketing
- Build the measurement system with KPIs, dashboards, and attribution
- Build the team and operating model, hiring and developing marketers
- Raise the creative and strategic bar
- Build an AI-native campaign engine
Benefits
- Equity
