Public Relations Manager Candidate
JPYC Inc. operates JPYC Prepaid, a Japanese-yen-denominated prepaid token issued on public blockchains. Its app lets users connect a wallet and exchange JPYC Prepaid for gift vouchers and JPYC gift certificates.
About JPYC Inc.
JPYC Inc. provides JPYC Prepaid, a Japanese-yen-denominated prepaid token available on Ethereum, Polygon, Gnosis, Shiden, Avalanche, and Astar. The token can be managed in compatible wallets and used through JPYC Apps, including exchanges for V Preca Gift, giftee Box, and Chocom e-money, as well as purchases of JPYC gift certificates. New issuance of JPYC Prepaid ended on May 30, 2025, while issued tokens remain usable.
Skills
About the Role
You will develop and execute marketing and public relations strategies, craft messaging for target audiences, manage media relations, plan events, and coordinate cross functional initiatives. You will monitor KPIs, optimize campaigns, and collaborate with internal stakeholders to drive awareness and growth.
Requirements
- Experience in B2B marketing strategy development and execution
- Experience in target audience based messaging design
- Experience with lead generation campaigns through seminars events webinars landing pages and inquiry funnels
- Experience in KPI driven measurement and optimization of marketing campaigns
- Ability to coordinate with internal and external stakeholders to drive initiatives
Responsibilities
- Develop and implement marketing and PR strategy aligned with business goals
- Understand target customers and craft messaging for each segment
- Create and curate sales support materials including proposals, service descriptions, FAQs and case studies
- Plan and execute lead generation initiatives such as seminars events webinars landing pages and inquiry pathways
- Manage external communications including website press releases social media speaking materials and media relations
- Measure KPI performance and drive improvements across campaigns
- Lead and coach team members and coordinate cross functional stakeholders
Benefits
- Stock option plan
- Company provided laptop
- Bitcoin pizza day
- Flexible work including remote and hybrid arrangements
- Commuting allowance fully covered
- Comprehensive social insurance
- Salary raise system
- Qualification allowance
- Hybrid work
- Probation period 3 months with same terms