Product Marketing Manager, DreamDEX

Skills

About the Role

You will own how DreamDEX shows up in the world, shaping its positioning, growth, and how the community talks about it. Working closely with Product and the Head of Marketing, you'll craft messaging that resonates with alpha groups, trading communities, and professional traders, translating a technical product into a compelling narrative. You'll lead go-to-market efforts for new launches and features, build repeatable playbooks across KOLs, events, community, content, social, and PR, and partner with Product to shape the roadmap based on user insights. You'll become the team's expert on the onchain derivatives and CLOB landscape, turning market intelligence into positioning and growth tactics, and tracking sentiment across trading communities. You'll also scale distribution through growth and retention tactics like leaderboards, rebates, and referral mechanics, and support the BD team with key sales assets to win market makers, institutional desks, and KOLs.

Requirements

• 5-7 years in product marketing or a closely related role, with at least 3 years of hands-on experience in Web3, or a consumer fintech/trading product
• Experience with retail trading products or exchanges, and understanding of how order books and derivatives/perps work
• Proven ability to own positioning and messaging for a product or protocol and execute GTM campaigns across channels
• Track record of leading product launches end to end, with measurable results
• Strong grasp of crypto-native culture and communities, including X, Discord, and Web3 platforms
• Highly analytical, comfortable defining and tracking growth, retention, and adoption metrics
• Excellent writing skills, able to simplify complex technical concepts into compelling narratives
• Comfortable operating hands-on in a fast-moving environment with significant ownership
• Worked at or marketed a perps or retail trading platform, or exchange (CEX or DEX)
• Experience marketing both a consumer finance product and pro-trader product
• Familiarity with rewards and tokenomics programmes in Web3
• An existing network across retail trading, KOLs, or the broader crypto trading community

Responsibilities

• Own positioning and messaging for DreamDEX across alpha groups, trading communities and professional traders
• Craft a differentiation story grounded in real product strengths such as CEX-grade execution onchain, zero protocol fees, yield-bearing collateral and native agent support
• Simplify a deeply technical product narrative for both professional traders and newcomers
• Lead GTM for new launches, product capabilities, and ecosystem features from brief through post-launch measurement
• Build repeatable launch playbooks across KOLs, events, community, content, social and PR
• Partner with Product to shape the roadmap based on user insights, customer feedback and community trends
• Track trends, trader insights and market takeaways on the onchain derivatives and CLOB landscape
• Turn market intelligence into positioning, product recommendations, and growth tactics
• Track sentiment and report on how DreamDEX is perceived by trading communities
• Scale the DreamDEX distribution engine through community leaderboards, yield based rebates, and referral mechanics
• Drive awareness and education to establish DreamDEX as the default venue for professional capital onchain
• Support the BD team with decks, one-pagers, and proof points that win market makers, institutional desks, and KOLs

Benefits

• Remote work
• Token incentives