Product Marketing Lead
OP Labs is the team behind Optimism’s technology. It develops the OP Stack, delivers security and performance upgrades for OP Stack chains, and provides OP Enterprise to institutional chain operators.
About OP Labs
OP Labs PBC is a for-profit public benefit company that contributes to the development and maintenance of Optimism, an Ethereum Layer 2 blockchain platform. Its work includes Optimism software, smart contracts, APIs, utilities, network data processing and node operations, as well as consulting and support for developers and users. It develops the open-source OP Stack and offers OP Enterprise for institutional chain operators.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the product narrative for enterprise, institutional, and developer audiences. You will define positioning, package offerings, lead product launches, create sales and business-development enablement, and turn market intelligence into product and go-to-market decisions. You will also build and lead the product marketing function over time.
Requirements
- 7+ years of product marketing experience at enterprise B2B SaaS companies
- Experience owning positioning and launches for a technical product line end-to-end
- Experience marketing to enterprise buying committees through long multi-stakeholder sales cycles
- Commercial knowledge of packaging, pricing narrative, and competitive displacement
- Demonstrated impact on pipeline and revenue
- Ability to engage with engineers and technical buyers
- Strategic product thinking and customer discovery experience
- Cross-functional launch execution experience
- Exceptional writing skills
- Experience managing multi-quarter marketing roadmaps
- Experience building or scaling a product marketing team
- Passion for blockchain technology, decentralization, and open systems
Responsibilities
- Own positioning, messaging, and narrative for Optimism and the OP Stack
- Lead end-to-end go-to-market for product launches
- Define and maintain ideal customer profiles and buyer personas
- Build sales and business-development enablement materials
- Own competitive and market intelligence
- Partner with Product on roadmap decisions and Partnerships on joint offerings
- Support analyst, press, and executive communications
- Build and lead the product marketing function
- Communicate market shifts, competitive threats, and launch readiness to executive leadership
