Product Marketing Lead, Financial Services

Skills

About the Role

You will own industry strategy for Financial Services, choosing priority use cases, shaping positioning and aligning teams around a focused plan. You will build executive customer relationships, develop customer evidence, and lead launches, programs, and field enablement. The role is hybrid in San Francisco with occasional travel.

Requirements

• 14+ years leading product marketing, industry strategy, or enterprise go-to-market work at scale
• Deep expertise in Financial Services
• Credibility to advise C-suite customers
• Ability to influence senior leaders without formal authority
• Ability to translate complex enterprise technology into clear positioning
• Strong writing and editorial judgment

Responsibilities

• Own the industry strategy, choosing priority segments and use cases
• Bring customer needs, market evidence, and competitive insight to Product, Research, and GTM leaders
• Build executive customer relationships
• Define industry positioning
• Develop customer evidence including outcomes and ROI
• Lead cross-functional execution across launches, executive programs, campaigns, and field enablement
• Partner with Policy, Legal, and Comms on accurate claims and responsible guidance
• Set measures tied to adoption, pipeline contribution, and market growth

Benefits

• Equity
• Medical, dental, and vision insurance with employer HSA contributions
• Pre-tax Health FSA, Dependent Care FSA, and commuter accounts
• 401(k) with employer match
• Paid parental leave, medical and caregiver leave
• Flexible PTO for exempt employees
• 13+ paid company holidays and company office closures
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend
• Daily meals in offices and meal delivery credits
• Relocation support
• Charitable donation matching and wellness stipends