Marketing Technology & Operations Lead

Skills

About the Role

You will own the marketing technology stack and make its systems reliable, scalable, and measurable. You will protect inbound workflows, maintain accurate revenue data, improve intake and web-request processes, and implement custom or AI-powered solutions. You will define a roadmap for the future marketing stack.

Requirements

• 6+ years of marketing operations experience at a B2B SaaS or developer-tooling company
• Hands-on expertise with marketing automation platforms and Salesforce
• Experience building lead scoring, routing, lifecycle stage, and attribution infrastructure
• Experience resolving data quality, spam, backfill, and tracking issues
• Knowledge of Google Tag Manager, webhooks, APIs, and automation or scripting tools
• Familiarity with email infrastructure and deliverability
• Stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies

Responsibilities

• Own the marketing technology stack, including ad platforms, email systems, tracking, pixels, forms, and connectors
• Build inbound defenses, validation controls, sync gates, and anomaly alerts
• Enforce UTM governance, lifecycle stages, lead scoring, routing logic, and data hygiene
• Operationalize web requests through structured briefs, tickets, SLAs, and launch runbooks
• Triage and automate marketing operations requests
• Partner with RevOps, Data, and Sales to close workflow and revenue-data gaps
• Build custom capabilities and AI-powered workflows
• Define and implement a marketing technology roadmap

Benefits

• Equity
• 100% medical, dental, and vision insurance coverage for U.S. employees and dependents
• Flexible PTO
• Company-wide Winter Break
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k) for U.S. employees