Marketing Operations and Analytics Lead

Skills

About the Role

You will build and own marketing measurement infrastructure that connects programs to pipeline and revenue. You will develop attribution, funnel analytics, dashboards, ICP models, experiments, lead-routing processes, and campaign operations. You will align marketing performance analysis and forecasts with GTM, Finance, and Sales stakeholders.

Requirements

• 12+ years of marketing analytics and marketing operations experience
• Expertise in attribution modeling, multi-touch funnel analysis, and pipeline and revenue measurement
• Experience with marketing automation, Salesforce, lead routing, and enrichment tools
• Strong SQL skills and experience with large datasets in modern data stacks
• Ability to communicate complex analyses to non-technical and executive stakeholders

Responsibilities

• Design and own marketing attribution and funnel measurement
• Analyze pipeline generation, conversion rates, and marketing performance
• Build and maintain marketing performance dashboards
• Develop ICP scoring and account-prioritization models
• Design and evaluate marketing experiments
• Define lead scoring, MQL thresholds, and routing logic
• Own campaign operations infrastructure
• Align marketing metrics and forecasts with GTM, Finance, and Sales

Benefits

• Flexible unlimited paid time off
• Medical, dental, and vision benefits for employees and their families
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family-building benefits through Carrot
• Lunch, snacks, and coffee
• Discretionary benefit stipend
• Free alphorn lessons
• Equity plans