Marketing Lead
Berachain is a blockchain platform for deploying Ethereum-compatible applications using a new consensus model based on liquidity.
Maintainer signals as of 8/29/2026
Funding history
About Berachain
Berachain is a blockchain platform for building and running Ethereum-compatible applications. Users can deploy smart contracts, access decentralized finance tools, and participate in governance. The platform uses a consensus model that links network participation to liquidity, aiming to align infrastructure security with ecosystem activity.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Lead and execute data-driven marketing initiatives to increase protocol adoption and awareness across traditional finance, Web2, and crypto-native ecosystems. Own the marketing calendar, coordinate content and event logistics, measure ROI, support product and partnership launches, and engage users and stakeholders.
Requirements
- Track record leading and scaling marketing initiatives and teams at leading L1s or blue-chip DeFi protocols
- 3+ years of experience in marketing, business development, sales, or finance, preferably in blockchain or fintech
- Strong understanding of blockchain technology and communities, particularly EVM and Cosmos ecosystems
- Experience managing social accounts and media or advertising initiatives
- Experience with lead generation, nurture campaigns, conversion optimization, and ROI measurement
- Thorough knowledge of DeFi, NFT-fi, and GameFi landscapes
- Strong interpersonal communication and collaboration skills
- Experience building and scaling crypto-native and traditional marketing teams
- Strong analytical and problem-solving skills
- Experience in traditional finance or Web2 and crypto-native marketing is ideal
- HTML, CSS, and WordPress experience is an asset
Responsibilities
- Develop and implement data-driven marketing campaigns and initiatives
- Own the marketing calendar and develop go-to-market strategies for product launches
- Evangelize and onboard new users across traditional and crypto-native channels
- Organize in-person and virtual community and ecosystem events
- Direct logistics for content creation and advertising campaigns
- Drive and quantify user acquisition, retention, and growth
- Determine ROI and expected value of marketing initiatives
- Maintain a deep understanding of the blockchain market and competition
- Work cross-functionally with design, engineering, and business development
- Act as a user and protocol advocate by engaging with users and stakeholders
Benefits
- Remote work option