Lead Product Marketing Manager - Verticals
Ramp is an AI-powered financial operations platform for businesses, combining corporate cards, expense management, bill payments, accounting automation, procurement, travel, treasury, and related finance workflows.
About Ramp
Ramp is a privately held New York financial-services company founded in 2019. Its platform combines corporate cards, spend and expense management, bill payments, accounting automation, procurement, travel, treasury, and other financial-operations services. Ramp reports serving more than 70,000 companies.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own Ramp's vertical go-to-market operating model across construction, A&E, nonprofits, and public sector markets. Set portfolio strategy, become an industry expert, influence the product roadmap, develop cross-product narratives, lead market programs, enable Sales, manage operating cadence, and build customer and partner feedback loops.
Requirements
- 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or strategic GTM.
- Experience building GTM strategy for an industry or workflow-heavy market.
- Familiarity with construction, A&E, accounting, ERP, nonprofits, public sector, procurement, accounts payable, or financial operations.
- Experience influencing product strategy with customer, competitive, market, and funnel evidence.
- Experience owning integrated B2B campaigns.
- Strong data literacy across pipeline, conversion, win rate, attach, adoption, and channel performance.
- Exceptional written and verbal communication skills.
- Ability to lead senior cross-functional partners without formal authority.
- High agency and comfort with ambiguity.
- Fluency with AI tools for research, analysis, writing, and operations.
Responsibilities
- Set the vertical portfolio strategy and business cases.
- Define scorecards and own business metrics for priority verticals.
- Analyze financial workflows, buying dynamics, regulations, technology ecosystems, and competition.
- Translate market evidence into product requirements and influence the product roadmap.
- Build industry-specific cross-product narratives and end-to-end GTM strategies.
- Define ICP, positioning, claims, proof, channels, launches, sales motions, and adoption plans.
- Lead webinars, customer sessions, partner events, advisory groups, and executive conversations.
- Build sales plays, competitive guidance, proof, and demos.
- Run the cross-functional operating cadence across Product, Growth, Sales, Marketing, Partnerships, and Finance.
- Build customer and partner feedback loops.
- Create a repeatable verticalization playbook.
Benefits
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- Medical, dental and vision insurance coverage
- One Medical annual membership
- 401(k) with employer match
- Fertility HRA
- Parental leave
- Pet insurance
- In-office lunch, snacks and drinks
- Relocation support to NYC or SF
- Life, AD&D and disability coverage
- Group Retirement Plan with employer match
- Employee Assistance Program and virtual care
- Private medical insurance
- Virtual GP and at-home care
- Workplace pension
