Lead Product Marketing Manager Verticals

2 hours agoLeadSalary: 190K - 260KNew York, NY (HQ); San Francisco, CA Hybrid Full Time Marketing Jobs by Ramp

Skills

Accounts Payable Adoption Ai Campaign Construction Conversion Erp Gtm Icp Nonprofit Partnerships Pipeline Positioning Procurement Product Marketing Product Strategy Public Sector Sales Segmentation Verticalization

Candidate Availability

Canada · Required New York · Required New York City · Required Hybrid · New York; San Francisco · Required San Francisco · Required Hybrid · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own the vertical go-to-market model, set portfolio strategy and business metrics, become an industry expert, influence the product roadmap, develop cross-product narratives, lead market programs, enable Sales, manage operating cadence, and build customer and partner feedback loops.

Requirements

7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or strategic GTM
Experience building GTM strategy for an industry or workflow-heavy market
Familiarity with construction, A&E, accounting, ERP, nonprofits, public sector, procurement, accounts payable, or financial operations
Experience influencing product strategy with market and funnel evidence
Experience owning integrated B2B campaigns
Data literacy across pipeline, conversion, win rate, attach, adoption, and channel performance
Written and verbal communication skills
Ability to lead cross-functional senior partners without formal authority
Experience using AI tools for research, analysis, writing, and operations

Responsibilities

Set the vertical portfolio strategy
Define the business scorecard for each priority vertical
Analyze financial workflows, buying dynamics, regulations, technology ecosystems, and competition
Translate market evidence into product requirements
Build industry-specific cross-product narratives
Define ICP, positioning, claims, proof, channels, launches, sales motions, and adoption plans
Lead webinars, customer sessions, partner events, and executive conversations
Build sales plays, competitive guidance, proof, and demos
Run the cross-functional operating cadence
Build customer and partner feedback loops
Create the verticalization playbook

Benefits

Flexible PTO
Centralized home-office equipment ordering
Health and wellness stipend
Budget for intra-office travel
Weekly coffee stipend
Medical, dental and vision insurance coverage
One Medical annual membership
401(k) with employer match
Fertility HRA
Parental leave
Pet insurance
In-office lunch, snacks and drinks
Relocation support to NYC or SF
Life, AD&D and disability coverage
Group Retirement Plan with employer match
Employee Assistance Program and virtual care
Private medical insurance
Virtual GP and at-home care
Workplace pension