Integrated Marketing Manager
Carta provides an intelligent platform for private capital operations, connecting data, workflows, and people.
About Carta
Carta operates a platform for private capital that helps companies, private equity and venture capital firms, limited partners, and other financial organizations manage portfolios, move money, and model investment scenarios. Its offerings include equity and cap table management, valuations, compensation, liquidity, fund administration, fund tax, SPVs, deal CRM, portfolio valuations, loan operations, LP analytics, compliance, contracts, and attorney-led legal services. Carta combines software, AI capabilities, and expert human services for private capital workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will create and deliver integrated marketing campaigns, product launches, and regional programs for private equity firms, venture capital firms, and founders. You will manage campaign plans, timelines, budgets, messaging, performance reporting, and post-campaign reviews while coordinating with content, brand, events, web, product, sales, and customers.
Requirements
- 6+ years of experience running strategically led marketing campaigns
- Track record of connecting campaigns to measurable pipeline results
- Experience owning an audience segment and its end-to-end brand experience
- Ability to manage timelines, budgets, and resources
- Strategic thinking, execution, attention to detail, and creativity
- Written and verbal communication skills
- Experience localizing messaging for regional audiences
- Experience using AI to automate routine tasks
Responsibilities
- Develop integrated campaigns, product launches, and regional marketing programs
- Build brand awareness and generate qualified pipeline
- Create audience-specific messaging
- Manage campaign plans, timelines, budgets, and resources
- Measure campaign contributions to leads, qualified opportunities, and pipeline
- Coordinate with content, brand, events, web, product, and sales teams
- Research customer needs with sales teams and customers
- Report on campaign outcomes and improve future campaigns