Head of Marketing
Chicago-based fintech affiliate operating Strike Lending, which provides bitcoin-backed loans and revolving credit lines to eligible Strike users.
Funding history
Investors
About Zap Solutions Capital, Inc.
Zap Solutions Capital, Inc. operates the Strike Lending service (NMLS No. 2741098). Its current offering includes bitcoin-backed fixed-term loans and revolving lines of credit. Strike identifies the company as a fintech, not a bank; loans are issued by Strike Lending or Column N.A., depending on the applicant's state.
Skills
About the Role
You will build and lead the marketing organization from the ground up. You will define global marketing strategy, customer acquisition, lifecycle and product marketing, go-to-market plans, attribution, operations, budget, and team development. You will establish scalable channels, marketing measurement infrastructure, and programs that drive adoption, retention, customer growth, and revenue.
Requirements
- Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business
- Experience building or materially transforming a marketing function
- Demonstrated success building, testing, and scaling customer acquisition channels
- Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment
- Experience implementing marketing attribution, analytics, and measurement infrastructure
- Experience managing meaningful marketing budgets and allocating spend based on performance
- Strong understanding of lifecycle marketing and conversion across the customer funnel
- Strong product marketing and go-to-market expertise, including segmentation, positioning, messaging, and launches
- Experience with partnerships, creators, affiliates, referral programs, or nontraditional acquisition channels
- Experience marketing high-consideration or high-value products
- Proven ability to recruit, manage, and develop high-performing teams
- Ability to work cross-functionally with Product, Data, Finance, Brand, Communications, and executive leadership
- Interest in Bitcoin and understanding of Strike's Bitcoin-only positioning
Responsibilities
- Develop and own global marketing strategy, priorities, operating plan, and budget
- Build the marketing organization, including people, processes, technology, measurement systems, agencies, and operating cadence
- Develop customer insights to shape positioning, acquisition strategy, product adoption, and marketing investment
- Own go-to-market strategy for product launches, new markets, and strategic initiatives
- Build product marketing capabilities and market positioning
- Build scalable customer acquisition channels
- Establish channel economics and marketing performance metrics
- Build marketing attribution, analytics, and measurement infrastructure
- Own lifecycle marketing across onboarding, activation, engagement, adoption, cross-sell, reactivation, and retention
- Build and optimize referral, affiliate, creator, and partner marketing programs
- Hire, lead, and develop the marketing team
- Partner with Brand and Communications to strengthen the brand and maintain customer trust
Benefits
- Equity in a high-growth startup
- Cell phone and internet reimbursement
- Flexible PTO
- Sick leave
- Parental leave
- No trading fees when buying and selling bitcoin on Strike
- Location-dependent benefits
