Growth Marketing Manager
Skills
About the Role
You will drive user acquisition, engagement, and conversion across social media and community channels. You will create performance-driven content, plan and execute Web3 marketing campaigns, recruit and manage KOLs and influencers, moderate community discourse, and handle community queries and support promptly. You will track user feedback and analytics to optimize campaigns.
Requirements
- 3+ years growth marketing experience at a Web3 or blockchain company with focus on digital channels, especially mobile and social media
- Hands-on experience designing conversion-oriented multi-channel digital marketing campaigns across web, email, social media, online communities, and video
- Proven track record scaling user growth on Twitter, Discord, and Telegram
- Ability to resolve user inquiries and disputes tactfully and within 24 hours
- Familiarity with performance marketing, data analytics, SEO, SEM, Google Analytics, and Google Ads
- Strong project management, communication, and collaboration skills across global teams and time zones
Responsibilities
- Drive user growth, engagement, and conversion on Twitter, Discord, and Telegram
- Monitor social media for industry trends and developments
- Track user interests and feedback and generate demand
- Produce engaging, performance-driven social media content
- Recruit and manage KOL and influencer relationships to drive engagement and conversion
- Plan and coordinate Web3 marketing campaigns, including reward-based, KOL, and partner co-marketing
- Foster an engaging and positive online community environment
- Moderate community discourse to ensure smooth daily interactions
- Provide customer support and handle community queries and issues effectively