Growth Marketing Manager

Skills

About the Role

You will drive user growth, engagement, and conversion across social platforms such as Twitter, Discord, and Telegram. You will design and execute multi-channel digital marketing campaigns, produce performance-driven social content, recruit and manage KOLs and influencers, and coordinate reward-based and partner co-marketing programs. You will monitor industry trends, track user feedback to generate demand, moderate community discourse, and handle community queries and customer support effectively using analytics and performance marketing tools.

Requirements

• Three (3+) plus years of growth marketing experience with a Web3/blockchain company, with a focus on digital channels, especially mobile and social media
• Hands-on experience designing persuasive and conversion-oriented multi-channel marketing promotions and campaigns (web, email, social, online communities, video)
• Proven track record of scaling user growth on platforms such as Twitter, Discord, and Telegram
• Ability to resolve user inquiries and disputes tactfully and effectively within 24 hours
• Familiarity with performance marketing and data analytics and reporting, including SEO/SEM, Google Analytics, and Google Ads
• Strong project management, communication, and collaboration skills for working across global teams

Responsibilities

• Drive user growth, engagement, and conversion across social media platforms (Twitter, Discord, Telegram)
• Monitor social media for industry trends and developments
• Track user interests and feedback and generate demand
• Produce highly engaging, performance-driven social media content
• Recruit and manage relationships with KOLs and influencers to drive engagement and conversion
• Plan and coordinate Web3 marketing campaigns, including reward-based, KOL, and partner co-marketing campaigns
• Foster an engaging and positive online community environment
• Moderate community discourse to ensure smooth daily interactions
• Provide customer support and handle community queries and issues effectively

Benefits

• Remote work