Product Marketing Manager
Skills
About the Role
You will own positioning and messaging for a security platform, turning market and customer insights into clear product narratives. You will conduct deep market, customer, and competitive research across crypto-native and TradFi segments. You will create campaigns, content, and sales enablement materials that drive pipeline and support launches. You will lead product launches end-to-end, maintain competitive intelligence, and work with stakeholders to inform pricing and packaging.
Requirements
- 3–5 years of experience in product marketing product management or related B2B SaaS or web3 roles
- Experience developing and executing product launches and GTM campaigns with measurable outcomes
- Ability to translate complex technical concepts into clear narratives for technical and non-technical audiences
- Familiarity with financial markets and deep fluency in DeFi including lending protocols AMMs bridges liquidity pools and smart contract ecosystems
- Strong sales enablement instincts and ability to build proactive enablement materials
- Excellent written communication skills
- Past startup experience and comfort operating in fast ambiguous environments
Responsibilities
- Conduct deep market customer and competitive research across crypto and TradFi segments
- Define and own messaging and positioning for the platform and products
- Translate market insights into campaigns content strategies and product narratives
- Develop sales enablement materials including battlecards pitch decks and one-pagers
- Serve as internal expert on digital asset transformation and relevant regulatory developments
- Partner with Product Management on GTM strategy and roadmap prioritization
- Lead product launches end-to-end including positioning messaging and cross-functional coordination
- Build and maintain a competitive intelligence program
- Inform and refine pricing and packaging models with cross-functional stakeholders
Benefits
- Fantastic healthcare including fully-paid options and FSA
- PTO
- 401k with match
- Hybrid environment with pre-tax commuter benefits