Growth Marketing Manager (B2B Track)
Digital wallet and cryptocurrency exchange platform enabling Filipinos to buy, sell and manage crypto assets with integrated payment services.
Funding history
About Coins.ph
Coins.ph serves as a regulated crypto platform for over 18 million Filipino users, offering cryptocurrency trading, bill payments, and remittance services. The platform integrates QR payments and mobile load purchases with crypto services, making digital assets accessible to Filipinos.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will spearhead marketing and growth initiatives for the core payments business, driving user acquisition and engagement. You'll craft compelling marketing strategies and forge powerful partnerships to expand the merchant network and solidify the company's payment solution as a top-of-mind choice. You will work cross-functionally with other teams to implement improvements that impact customer experience, and you'll be encouraged to bring bright ideas backed by data to create meaningful change.
Requirements
- 5+ years of experience in user growth, marketing, or partnership roles.
- Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
- Experience within a leading payment company or e-wallet in the Philippines, a global fintech or payment company, or an Internet company's overseas ventures preferred.
- Deep understanding of digital payments, user behavior, and competitive dynamics.
- Experience in Southeast Asian markets is a strong plus.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication, negotiation, and relationship-building skills.
- Bachelor's degree in Marketing, Business, or a related field.
Responsibilities
- Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for payment products such as QRPH and WebPay.
- Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners.
- Design and implement high-impact co-marketing campaigns such as cashback promotions and exclusive discounts.
- Leverage consumer insights, market data, and competitive intelligence to tailor global best practices to the Filipino market.
- Own end-to-end management of marketing campaigns, including budgeting, planning, creative development, performance tracking, and ROI analysis.
- Collaborate with Product, Business Development, and Analytics teams to align on growth goals.
Benefits
- Meaningful cross-functional collaboration impacting customer experience.
- Career advancement opportunities in a fast-growing organization expanding beyond APAC.
- A culture that welcomes data-backed ideas and meaningful change.