Senior Demand Generation Manager
AI-native marketing operations platform for enterprise teams.
About Gradial
Gradial provides AI agents and governed workflows that automate enterprise marketing execution across content, campaigns, assets, pages, email, localization, quality assurance, and connected systems such as CMS, DAM, ticketing, design, CDP, and marketing-automation tools.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the strategy and execution of targeted demand-generation programs for priority accounts. You will build and run one-to-one ABM campaigns, collaborate with Sales on account planning and follow-up, create seller enablement, coordinate multi-channel outreach, and measure pipeline outcomes to build scalable playbooks.
Requirements
- 8–10+ years of B2B marketing experience across demand generation, ABM, and pipeline-generating programs
- Hands-on experience building targeted ABM programs for strategic enterprise accounts
- Ability to create and accelerate pipeline through targeted demand-generation programs
- Understanding of enterprise buying cycles, buying groups, and stakeholder engagement
- Experience partnering with AEs, SDRs, and Sales leadership on account strategy, targeting, and pipeline goals
- Writing and messaging skills with experience building campaigns from concept through launch
- Ability to use data to evaluate program performance and investment opportunities
- Experience with CRM, marketing automation, and ABM or intent platforms such as Salesforce, HubSpot, 6sense, or Demandbase
- Ability to commit to a five-day in-office work week in Seattle
- Authorization to work in the United States without current or future employer sponsorship
Responsibilities
- Lead demand-generation strategy for priority accounts to create qualified pipeline and accelerate opportunities
- Build and run one-to-one ABM programs using tailored messaging, content, executive outreach, direct mail, and digital touchpoints
- Own account selection, segmentation, and tiering with Sales
- Develop account and buying-group intelligence and turn insights into actionable campaigns
- Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, and executive outreach
- Partner with AEs, SDRs, and Sales leadership on account planning, outbound strategy, follow-up, and next-best actions
- Create seller-ready account briefs, messaging, talk tracks, and sequences
- Collaborate with digital marketing partners to incorporate paid media and digital acquisition
- Measure engagement, pipeline, conversion, and program performance
- Build repeatable campaigns, processes, and playbooks to scale demand generation and ABM
Benefits
- Performance-based annual bonus
- Equity awards
- Medical, dental, and vision coverage fully covered for employees and 75% covered for dependents
- Fertility and family-planning support
- 401k plan
- Unlimited PTO
- Seattle office gym, sauna, and bike parking
- Free lunch three days per week
- Flexible work hours