Growth Marketing Engineer
Formic provides full-service, robotics-as-a-service automation for U.S. manufacturers, including deployment, operation, monitoring, and maintenance of industrial robotic systems without upfront capital investment.
About Formic
Formic Technologies, Inc. is a Bolingbrook, Illinois-based industrial automation company founded in 2020. Its Full Service Automation offering deploys and operates robotic systems for manufacturing tasks such as palletizing, case packing, machine tending, pallet wrapping, and material movement. Its current platform combines Formic Core, an on-robot physical-AI execution layer, with Cortex, a fleet-level intelligence and operations layer.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Formic provides Robotics-as-a-Service to American manufacturers. The Growth Marketing Engineer will serve as the technical backbone of the Marketing team, architecting outbound systems, building AI-enabled workflows, producing campaign assets, and enabling measurable, scalable lead generation.
Requirements
- 3+ years of experience in Growth Marketing, GTM Engineering, Marketing Operations, or a similar technical role.
- Hands-on experience deploying, integrating, and managing B2B marketing and sales technology stacks.
- Experience using Claude, OpenAI, or similar LLM tools for GTM automation, personalization, or acceleration.
- Strong analytical and experimentation skills with a data-driven decision-making approach.
- Creative ability to contribute to campaign ideation and messaging.
- Ability to manage multiple projects in a fast-moving environment with shifting priorities.
- Comfort operating in a hands-on, high-ownership role and building from scratch.
- Experience collaborating cross-functionally with Sales, RevOps, and Marketing.
- Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or a similar field, or equivalent experience.
Responsibilities
- Own the technical setup, deployment, and management of the GTM technology stack.
- Design and build automated, AI-powered outreach systems and lead-generation workflows.
- Partner with Marketing and Sales leadership on multi-channel campaigns across email, video, social, and paid channels.
- Implement tracking and attribution for measurable campaign performance.
- Create and maintain dashboards reporting pipeline metrics, campaign ROI, CAC, and conversion data.
- Identify GTM stack inefficiencies and implement solutions.
- Evaluate and integrate tools that accelerate lead generation and campaign performance.
- Collaborate with content, design, and sales on cohesive campaigns.
- Support A/B testing, analyze results, and drive iterative improvements.
- Maintain data quality across marketing and sales platforms.
- Serve as an internal subject-matter expert on AI-driven GTM systems.
Benefits
- Formic stock option program.
- Competitive and uncapped commission structure for commission-eligible roles.
- Medical, dental, and vision insurance, with 99% of employee premiums covered and 75% dependent coverage.
- Employer-paid FSA, DCFSA, life insurance, and short- and long-term disability benefits.
- Fully funded Employee Assistance Program.
- Up to 12 weeks of paid parental leave.
- Company-sponsored 401(k).
- Home office stipend for fully remote and hybrid employees.
- Monthly cell phone and internet reimbursement.
- Flexible paid time off.
