Growth Lead France

Skills

About the Role

You will set and execute a country growth plan, identify local user needs, and turn them into product improvements, funnel optimizations, and performance-marketing tests. You will measure acquisition, activation, retention, monetization, and unit economics while coordinating regional and central partners.

Requirements

• 10+ years of experience in product growth, data science, or growth strategy and operations.
• Experience turning local research and behavior into product and growth priorities.
• Command of acquisition, activation, retention, and monetization funnels.
• Performance-marketing experience across audience, channel, creative, and measurement decisions.
• Cohort analysis and growth-economics knowledge, including incrementality, LTV, CAC, payback, and contribution margin.
• Experience adapting campaigns across markets.
• Experience owning growth goals and measurable user or revenue outcomes.
• Ability to influence and align central and regional teams.

Responsibilities

• Set country growth plans and roadmap priorities with measurable outcomes.
• Use user research, funnel data, cohort data, and competitive insight to identify local opportunities.
• Run performance-marketing tests and use incrementality, CAC, payback, and LTV to determine what to scale.
• Design and run experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion.
• Prioritize audience, positioning, creative, and channel tests.
• Own the country growth scorecard across acquisition, retention, paid conversion, and unit economics.
• Connect product improvements and acquisition plans into coherent user journeys.
• Run the growth operating cadence with regional teams.
• Build scalable experimentation, segmentation, lifecycle, performance-marketing, and growth-tooling capabilities.