Senior Performance Marketing Manager
LemFi provides international payment products for immigrants, including multi-currency wallets, global money transfers, payment requests, and eSIM connectivity.
About LemFi
LemFi is a financial technology company offering international payment products designed to help immigrants thrive financially. Its services include multi-currency wallets, international money transfers to more than 30 countries, money requests and payment links, and eSIM connectivity. Transfers can be sent to bank accounts, mobile money, and other destinations, typically arriving within minutes.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own paid acquisition strategy and execution across core channels and markets. You will manage media budgets against CAC, LTV, ROAS, and payback targets; run testing programmes; brief creative work; translate data into actions; and improve attribution and measurement frameworks.
Requirements
- 5+ years of performance marketing experience for a mobile app product
- Paid media budget management across Meta and Google
- Mobile user acquisition and retention
- Mobile measurement partners
- Attribution tooling
- Incrementality testing
- Analytical skills
- Creative briefing
Responsibilities
- Own paid-media strategy and execution across Meta, Google, TikTok, and programmatic channels
- Manage and optimise media budgets against CAC, LTV, ROAS, and payback targets
- Run tests across audiences, creative angles, bidding strategies, and landing pages
- Translate campaign data into actionable insights for senior stakeholders
- Brief and iterate paid creative assets with the Creative team
- Align paid campaigns with product launches, corridor expansions, and seasonal remittance peaks
- Develop and maintain attribution and measurement frameworks
