Director of Lifecycle Marketing
Dave is a financial technology company.
Funding history
About Dave Operating LLC
Dave Operating LLC operates Dave, a consumer-focused financial technology app designed to make banking and cash management more accessible. Its products include ExtraCash, which provides eligible members up to $500 through an overdraft service; Dave Checking, with direct deposit, debit-card spending, early paycheck access, ATM access, and budgeting tools; and Goals accounts for organizing and tracking savings. Dave serves individual consumers, particularly people seeking help managing expenses between paychecks, and provides its services through a mobile application in partnership with FDIC-member banks.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead the Lifecycle & CRM function end to end, defining and executing lifecycle strategy across onboarding, engagement, retention, reactivation, and operational communications. You will develop multi-product roadmaps, optimize member journeys and campaigns, establish measurement frameworks, own the Braze platform, and lead a team of lifecycle marketers.
Requirements
- 12+ years of progressive experience in lifecycle, CRM, or retention marketing
- Experience overseeing marketing and operational or transactional communications
- Experience in fintech, banking, insurance, or another highly regulated consumer-facing industry
- 5+ years of hands-on Braze experience
- Experience building, launching, and optimizing multi-channel campaigns and journeys across email, push, SMS, and in-app channels
- Experience with mobile measurement platforms such as AppsFlyer and attribution-based audience segmentation
- Experience managing and developing CRM or lifecycle marketing teams
- Cross-functional collaboration with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal
- Advanced data fluency and consumer analytics capabilities
- Excellent written and verbal communication skills
- Bachelor’s degree in a related field
Responsibilities
- Develop and execute the lifecycle marketing roadmap across onboarding, engagement, retention, and reactivation
- Manage forecasting, budgeting, and leadership reporting
- Design and optimize end-to-end member journeys, including timing, messaging, and channel distribution
- Architect and implement a multi-product next-best-action communication governance framework
- Oversee operational and transactional messaging with Product, Compliance, and Legal
- Partner with User Acquisition, Product Marketing, and Product management to integrate lifecycle communications
- Establish KPIs and a test-and-learn optimization framework
- Own the Braze platform, including commercial agreements, feature adoption, experimentation, and deliverability practices
- Lead, coach, and mentor a team of four lifecycle marketers
Benefits
- Flexible hours
- Virtual-first work culture
- Home office stipend
- Medical, dental, and vision insurance
- Paid parental and caregiver leave
- 401(k) savings plan with matching contributions
- Financial advisor and financial wellness support
- Flexible PTO
- Company holidays including Juneteenth and Winter Break
- All-company in-person events once or twice a year
- Virtual events