Digital Marketing Lead APAC
Adyen is a financial technology company providing a unified platform for payments, data, and financial products. It serves global enterprises, retailers, platforms, marketplaces, and other high-growth businesses.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead Adyen’s end-to-end digital marketing strategy across APAC, drive customer acquisition through paid, earned, and owned channels, manage regional budgets and agencies, optimize web experiences and campaigns, analyze performance, and coach digital marketing teams.
Requirements
- 10+ years of B2B digital marketing experience
- 5+ years of team leadership experience
- APAC multi-market team development experience
- SEO and SEM
- LLM search
- Paid social
- Programmatic advertising
- GA4
- Salesforce
- Marketo
- Looker
- Revenue-based marketing goals
- Agency management
- Budget management
- Contract negotiation
- Ability to travel across APAC
Responsibilities
- Drive a multi-market full-funnel digital marketing strategy across APAC
- Align regional campaigns with local market realities and pipeline goals
- Collaborate on spending and ROI forecasting
- Build, coach, and guide regional digital marketers
- Oversee demand generation campaigns across search, paid social, display, programmatic, and content syndication
- Drive search strategy across regional markets
- Lead web strategy, landing page creation, translation, personalization, and user experience optimization
- Manage agencies, media buyers, publisher deals, and campaign execution
- Optimize digital marketing budgets across APAC markets
- Analyze campaign efficacy and multi-channel attribution
