Founding Marketing Lead

Skills

About the Role

You will be the first dedicated marketer, shaping how the product and brand appear across the website, events, social media, press, and core product narrative. You will set briefs for partners, create content when needed, run events, own marketing systems, and develop reporting on channel performance and pipeline.

Requirements

• 6+ years of B2B marketing experience
• Brand and product marketing experience including positioning and messaging
• Experience managing external agencies
• Experience leading a website project with a design or development partner
• Hands-on event planning and lead follow-up experience
• Strong writing skills
• Ability to build credibility with engineers

Responsibilities

• Develop positioning and messaging for technical audiences
• Create sales decks, one-pagers, case studies, demo scripts, and technical content
• Maintain the brand system across all channels and agency output
• Implement website analytics, conversion tracking, SEO, and publishing
• Lead LinkedIn and X strategy, calendar, and execution
• Report on audience quality, engagement, share of voice, referral traffic, and inbound sources
• Run trade shows, customer and partner dinners, and demo days end to end
• Own booth development, shipping, staffing, run-of-show, and outreach systems
• Build inbound capture, lead routing, nurture, CRM, and marketing automation systems
• Deliver monthly reporting on spend, pipeline, cost per opportunity, and ROI

Benefits

• Equity compensation
• Comprehensive health coverage
• Dental coverage
• Vision coverage
• Generous PTO