Demand Generation Lead

Perplexity is an AI-powered answer engine that provides real-time, cited answers and research capabilities.

San Francisco, United States
About Perplexity

Private AI company founded in 2022. Its products combine conversational search and research with cited web sources; it also offers developer-facing Search, Agent, Router, and Embeddings APIs.

View jobs by Perplexity

Skills

Candidate Availability

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own the enterprise demand-generation strategy and marketing-to-sales funnel. You will build AI-driven outbound and automation workflows, execute multichannel campaigns, develop enterprise audience segmentation, test growth motions, and use data to improve pipeline conversion and revenue.

Requirements

  • 5+ years of experience building and scaling growth channels at a fast-paced startup
  • Experience building AI-driven outbound engines and programmatic personalization
  • SQL
  • Attribution measurement
  • Business intelligence tools including Looker, Omni, Hex, and Tableau
  • Dashboard development
  • Experimentation

Responsibilities

  • Own the end-to-end demand-generation strategy and enterprise funnel growth
  • Build AI-driven outbound, personalization, targeting, and automated workflows
  • Design and execute campaigns across paid, organic, account-based marketing, events, partnerships, and emerging channels
  • Develop segmentation and targeting strategies for enterprise buyer personas
  • Partner with Product Marketing, Sales, and Revenue Operations to improve the marketing-to-sales funnel

Benefits

  • Equity
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement benefits
  • Fitness benefits
  • Commuter accounts
  • Dependent care accounts