Growth Marketing Lead
Braintrust is an active AI observability platform for teams building and operating production AI agents.
Funding history
About Braintrust
Braintrust provides tracing, evaluation, experimentation, and pattern-discovery tooling for AI agents. Teams can inspect agent traces, evaluate outputs with automated or human scoring, build datasets from production behavior, and gate releases against quality regressions.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and run growth experiments, optimize conversion throughout the user journey, and use data to build audiences and automate channel triggers. You will lead agent-led growth and paid advertising strategies, manage budgets, support self-serve activation and upgrades, prepare reporting, and forecast leads with the Head of Growth.
Requirements
- 5+ years in a growth role for a technical or developer-focused B2B product
- SQL proficiency
- Knowledge of incrementality, holdout tests, matched market tests, and ROAS
- Experience owning performance marketing budgets
- Deep expertise in one or two growth channels
- Ability to use AI tools appropriately
- Roadmap development and execution experience
- Prioritization experience
- Experience building compounding growth systems
- Experience working in loosely defined environments with competing priorities or deadlines
Responsibilities
- Run experiments, test hypotheses, and scale successful ideas using metrics
- Audit the user journey and optimize conversion from website visits to sign-ups or form fills
- Build audiences and automate cross-channel triggers using warehouse data and user segmentation
- Use agent-led growth tactics to improve recommendations from AI and coding agents
- Create and execute paid advertising strategies across channels
- Manage and allocate paid marketing budget based on performance
- Support self-serve user activation and upgrades with Product Growth
- Build weekly reporting for executives and the team
- Forecast monthly self-serve lead volume and develop plans from goals
Benefits
- Medical, dental, and vision insurance
- Daily lunch, snacks, and beverages
- Flexible time off
- Equity
- WiFi and cellphone stipend