CRM Manager Subscriptions
Tide is a UK-founded fintech business financial platform providing banking and financial-management services to small businesses and sole traders.
About Tide
Tide Platform Limited operates Tide, offering business accounts, payments, accounting and tax tools, savings, payroll, and business finance. Tide is FCA-authorised for electronic-money and payment services and is not itself a bank; its business bank accounts are provided through partner banks including ClearBank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead CRM strategy and execution for subscription products. You will use analytics, segmentation, targeting, predictive modelling, and behavioural insights to improve campaign performance, reduce churn, and increase customer lifetime value. You will manage and mentor a Senior CRM Executive, oversee loyalty programmes, and align initiatives with Marketing, Sales, and Product stakeholders.
Requirements
- 3+ years of CRM experience, ideally in subscription-based businesses
- Experience with subscription billing systems and customer databases
- CRM analytics, segmentation, and predictive modelling
- Knowledge of CRM and marketing automation technologies
- Project management and strategic thinking
- Spoken and written English
- Stakeholder management and communication
- Salesforce
- GSuite
- Looker
- Jira
Responsibilities
- Lead CRM strategy and execution for subscription products
- Guide senior CRM team members on best practices and emerging trends
- Manage and mentor a Senior CRM Executive
- Refine segmentation and personalise member communications using data analytics
- Implement targeting strategies to optimise campaign performance and customer lifetime value
- Apply predictive modelling and behavioural analytics to reduce churn
- Align CRM initiatives with Marketing, Sales, and Product
- Drive cross-functional initiatives that improve customer experience and subscription revenue
- Develop and oversee customer advocacy and loyalty programmes
Benefits
- 25 days of paid annual leave
- 3 paid volunteering days
- Extended maternity and paternity leave
- Additional health and dental insurance
- Mental wellbeing platform access
- Fully covered Multisport card
- Food vouchers
- Office snacks and refreshments
- WFH equipment allowance
- Flexible working arrangements
- Sabbatical leave
- Share options
- Work remotely within your assigned region
- Work from another country for up to 90 days per year