Creative Director
CoinDeskVisit CoinDesk website
CoinDesk is a media, events, indices, and data company serving the global crypto economy.
Distributed
Funding history
Investors
About CoinDesk
CoinDesk operates a cryptocurrency newsroom covering markets, policy, technology, and digital assets. It also provides institutional digital-asset market data through CoinDesk Data and benchmark indices and reference rates through CoinDesk Indices.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Lead brand and creative expression for Bullish and CoinDesk, steward brand systems, guide creative teams and partners, develop motion language, champion AI-assisted workflows, and present creative direction to senior leadership.
Requirements
- 10+ years of professional experience leading brand and digital creative work with a strong portfolio.
- Ability to build and evolve scalable brand systems.
- Strong intuition for motion language, timing, and animation principles.
- Experience with or willingness to work hands-on with After Effects, Rive, Lottie, or similar tools.
- Mastery of Figma, Adobe Creative Suite, and modern design workflows.
- Ability to balance strategic direction with direct execution.
- Experience collaborating with web and engineering partners.
- Ability to direct designers, provide critique, develop talent, and manage stakeholders.
- Outstanding presentation and storytelling skills.
- Production discipline, file etiquette, and attention to scalability.
- Collaborative, open-minded approach prioritizing craft and end users.
- Comfort working across teams in NYC, Cayman, London, and Hong Kong.
- Experience with crypto, financial services, or media products is a bonus.
- Experience with AI-assisted design workflows, generative imagery, 3D tools, or AI-powered design platforms is a bonus.
Responsibilities
- Lead creative expression across marketing, events, business, editorial, web, and media surfaces.
- Steward and evolve brand systems across Bullish and CoinDesk.
- Develop and direct brand motion language across film, social, product, events, and digital surfaces.
- Direct creative output through briefing, ideation, critique, and delivery.
- Champion exploratory creative practices using AI workflows and emerging design technologies.
- Develop scalable brand assets, guides, templates, and partner-facing systems.
- Partner with Marketing, Product, Content, Events, Business, and Executive leadership.
- Own brand expression across campaigns, sales collateral, event identity, research reports, social, multimedia, products, and launches.
- Shape strategy for custom imagery, asset management, and AI-generated visuals.
- Oversee office branding, internal communications, swag, and creative services.
- Present creative direction to senior leadership and stakeholders.
- Inspire and elevate the creative team through rigorous, accountable execution.
- Collaborate across teams in NYC, Cayman, London, and Hong Kong.
Benefits
- Discretionary annual target bonus
- Performance incentives/benefits