Content Marketer, Carta Law
Carta provides an intelligent platform for private capital operations, connecting data, workflows, and people. Its products support equity management, fund administration, portfolio analytics, compliance, tax, and related services for companies, funds, investors, and legal teams.
About Carta
Carta operates a platform for private capital that helps companies, private equity and venture capital firms, limited partners, and other financial organizations manage portfolios, move money, and model investment scenarios. Its offerings include equity and cap table management, valuations, compensation, liquidity, fund administration, fund tax, SPVs, deal CRM, portfolio valuations, loan operations, LP analytics, compliance, contracts, and attorney-led legal services. Carta combines software, AI capabilities, and expert human services for private capital workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You'll own the development and execution of audience-led content supporting Carta Law's critical business initiatives through the funnel. The role focuses on timely, accurate, high-impact content for General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise private capital firms, spanning thought leadership, demand generation, sales enablement, and customer stories.
Requirements
- Deep understanding of legal technology and private capital dynamics.
- Full-funnel content strategist and executor able to translate business objectives into concrete plans and own content creation through optimization.
- Proficiency with AI-powered content tools.
- Track record with thought leadership and original research.
- Data-driven mindset with strong cross-functional skills.
- 7+ years of experience developing and executing content strategies in B2B technology, financial services, legal tech, or fintech.
Responsibilities
- Develop and execute content campaigns that move key buyer personas from awareness through consideration to deal acceleration using resonant messaging, channels, and formats.
- Create original, authoritative content including flagship research, case studies, customer outcomes, policy perspectives on regulatory trends, and thought leadership.
- Build and optimize content for tiered ABM campaigns targeting enterprise private equity firms.
- Develop sales enablement and customer marketing content supporting Carta Law pipeline and cross-adoption of Carta's private capital ERP.
- Identify opportunities to test new content formats and approaches that differentiate Carta Law's positioning.
