Content Marketer, Carta Law
Carta operates an intelligent platform for private capital markets, connecting data, workflows, and people across portfolio management, cap tables, fund administration, and tax services. It serves private equity firms, venture capital firms, private corporations, and limited partners.
About Carta
Carta provides a platform that helps players in private capital—including private equity firms, venture capital firms, private corporations, and limited partners—manage portfolios, move money, and model the future with unprecedented connectivity. Its offerings combine cutting-edge AI with expert human service, including cap table management, fund administration, tax services (such as Carta Fund Tax and QSBS attestation), 409A valuations, compliance, and reporting tools. The platform emphasizes real-time visibility, agentic intelligence for productivity, strategic modeling for scenario planning, and end-to-end collaboration between firms, companies, investors, and partners. Carta serves a large client base including over 1.7 million equity holders, 50,000+ companies, and 9,000+ funds and SPVs, with clients ranging from venture capital funds to global private corporations operating across multiple countries.
Skills
About the Role
You'll own the development and execution of audience-led content that supports Carta Law's most critical business initiatives through the funnel. Working within the strategic direction set by leadership, you'll create timely, accurate, and high-impact content tailored to legal and compliance leaders in the target market—General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise private capital firms. Your work will span the full spectrum: from top-of-funnel thought leadership and educational content that establishes Carta Law as a category leader, to mid-funnel demand generation content that resonates with buyer personas, to sales enablement and customer stories that help convert prospects into clients. You'll also identify opportunities to test new content formats and approaches that differentiate Carta Law's positioning in the market.
Requirements
- Deep understanding of legal technology and private capital dynamics
- Full-funnel content strategist and executor able to translate business objectives into concrete plans and own content creation through optimization
- Proficiency with AI-powered content tools
- Track record with thought leadership and original research
- Data-driven mindset with strong cross-functional skills
- 7+ years of experience developing and executing content strategies in B2B technology, financial services, legal tech, or fintech spaces
Responsibilities
- Develop and execute content campaigns that move key buyer personas from awareness through consideration to deal acceleration using the messaging, channels, and formats that resonate with them
- Create original, authoritative content that establishes Carta Law's category leadership, including flagship research, case studies and customer outcomes, policy perspectives on regulatory trends, and thought leadership
- Build and optimize content for tiered ABM campaigns targeting enterprise PE firms, ensuring messaging ladders from awareness through consideration to acceleration
- Develop sales enablement and customer marketing content that supports both direct Carta Law pipeline and cross-adoption between Carta Law and Carta's ERP for private capital
- Identify opportunities to test new content formats and approaches that differentiate Carta Law's positioning in the market