Brand and Marketing Lead
Matters Lab is a Web3 social-media and creator-economy company. It builds decentralized publishing, on-chain advertising, NFT, and creator monetization products for creators, readers, advertisers, and developers.
Projects
About Matters Lab
Established in 2018, Matters Lab develops a Web3 social-media ecosystem intended to give creators greater ownership, monetization, and governance over digital content. Its offerings include Matters.Town, a decentralized publishing platform using IPFS; Billboard, an on-chain advertising and matching-fund mechanism on Optimism; The Space, a draw-to-earn on-chain pixel canvas; and Traveloggers/Logbook NFT collaboration experiments. The company serves creators and communities, while also providing open-source resources for developers and opportunities for advertisers and investors.
Skills
About the Role
You will lead all branding and marketing activities, drive brand awareness and social media growth, and build PR relationships for media coverage. You will design and produce captivating content for marketing, campaigns, and business development, apply a data-driven approach to content marketing, develop and execute viral campaigns, manage relationships with ecosystem projects and teams, and build online communities and a media matrix from the ground up. You will work independently in a fast-paced startup environment and handle stress while delivering results.
Requirements
- At least 2 years multimedia marketing experience
- Hands-on experience producing a variety of content deliverables
- Proven ability to develop and execute viral marketing campaigns
- Experience building and leading teams in a startup environment
- Experience developing and evolving content and brand strategies
- Native English proficiency
- Self-driven with strong stress management and ability to work without micromanagement
Responsibilities
- Lead branding and marketing activities
- Drive brand awareness and social media growth
- Build PR relationships for media coverage
- Design and produce content for marketing, campaigns, and business development
- Apply a data-driven approach to content marketing
- Develop and execute viral marketing campaigns
- Manage relationships with ecosystem projects and teams
- Build online communities and a media matrix from the ground up
