Senior Social Media Manager

Skills

About the Role

You will lead social media strategy across channels and markets, build channel plans, define messaging standards, and develop influencer activity. You will run campaigns, manage publishing calendars, analyse performance, evaluate tools, and manage and develop two direct reports.

Requirements

• Social media experience with a record of improving channel performance across multiple markets.
• Paid social and performance marketing experience.
• Financial services or regulated-industry experience and understanding of content compliance.
• Social-first content creation skills.
• Cross-functional stakeholder management with Marketing, PR, Legal, and Compliance.
• Analytical skills for evaluating performance and informing strategy.
• Experience managing and developing direct reports.
• Experience owning and defending strategic and investment decisions with senior stakeholders.

Responsibilities

• Lead delivery of social media strategy across channels and markets.
• Build and execute channel plans around cultural and financial moments.
• Define social messaging frameworks, platform guidelines, and tone of voice.
• Develop business cases for new channels, formats, and tools.
• Own influencer strategy, budget, partner selection, content strategies, and contracts.
• Develop and deliver platform-native social content and paid-social concepts.
• Run integrated social campaigns for launches, brand moments, and partnerships.
• Manage content calendars and publishing schedules across markets.
• Report on performance, competition, and audience insights.
• Experiment with channels, formats, and techniques using performance data.
• Manage and develop two direct reports.
• Promote social-media best practice and platform knowledge across the business.

Benefits

• Hybrid work with three days in the office.
• Flexible Benefits Package worth 12% of salary.
• Private medical cover.
• Life insurance.
• Gym membership contribution.
• 25 days of holiday, plus a birthday day and two volunteering days.
• Option to buy or sell holiday days.
• Unlimited access to LinkedIn Learning.
• Global and local onboarding.
• Enhanced parental pay and leave.
• Employee networks with annual event and project budgets.