Head of Social

Skills

About the Role

You will own social strategy, audience definition, content planning, community management, and performance measurement. You will develop and publish organic content, coordinate with paid media and partner teams, manage creators and influencers, monitor social conversations, support crisis response, and translate insights into recommendations.

Requirements

• 8 years of related experience with a Bachelor’s degree, or 6 years with a Master’s degree, or 3 years with a PhD, or equivalent experience
• Communication skills and confident brand-voice writing
• Understanding of audience references, formats, and conversations
• Judgment about trends and brand positioning
• Ability to make sound decisions and publish work quickly
• Social strategy and execution skills
• Experience partnering with brand leads, creative partners, partnerships, and paid teams
• Experience building and running organic owned social channels

Responsibilities

• Set the social strategy and connect it to brand positioning
• Define the target audience, success metrics, and channel rationale
• Build and own the social content calendar
• Bring cross-team activity into social and decide channel fit
• Partner with paid social and media teams
• Shape creator and influencer roles, recommendations, vetting, briefs, disclosure guidance, and performance readouts
• Develop and publish content with a creative counterpart
• Own community management across replies, comments, and direct messages
• Monitor social conversations and translate signals into recommendations and escalation notes
• Assess trends and timely opportunities for relevance to brand positioning
• Support crisis and issues management through monitoring, response recommendations, and moderation guidance
• Track channel performance, content quality, campaign integration, community health, and cross-team partnership effectiveness

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning